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In this fascinating book, __New Yorker__ business columnist James Surowiecki explores a deceptively simple idea: Large groups of people are __smarter__ than an elite few, no matter how brilliant–better at solving problems, fostering innovation, coming to wise decisions, even predicting the future. With boundless erudition and in delightfully clear prose, Surowiecki ranges across fields as diverse as popular culture, psychology, ant biology, behavioral economics, artificial intelligence, military history, and politics to show how this simple idea offers important lessons for how we live our lives, select our leaders, run our companies, and think about our world. In This Book, New Yorker Columnist Surowiecki Explores A Deceptively Simple Idea That Has Profound Implications: Large Groups Of People Are Smarter Than An Elite Few, No Matter How Brilliant--better At Solving Problems, Fostering Innovation, Coming To Wise Decisions, Even Predicting The Future. With Seemingly Boundless Erudition And In Clear, Entertaining Prose, Surowiecki Ranges Across Fields As Diverse As Popular Culture, Psychology, Ant Biology, Economic Behaviorism, Artificial Intelligence, Military History And Political Theory To Show Just How This Principle Offers Important Lessons For How E Live Our Lives, Select Our Leaders, Run Our Companies, And Think About Our World. -- From Publisher Description. The Wisdom Of Crowds -- The Difference Difference Makes : Waggle Dances, The Bay Of Pigs, And The Value Of Diversity -- Monkey See, Monkey Do : Imitation, Information Cascades, And Independence -- Putting The Pieces Together : The Cia, Linux, And The Art Of Decentralization -- Shall We Dance? : Coordination In A Complex World -- Society Does Exist : Taxes, Tipping, Television, And Trust -- Traffic : What We Have Here Is A Failure To Coordinate -- Science : Collaboration, Competition, And Reputation -- Committees, Juries, And Teams : The Columbia Disaster And How Small Groups Can Be Made To Work -- The Company : Meet The New Boss, Same As The Old Boss? -- Markets : Beauty Contests, Bowling Alleys, And Stock Prices -- Democracy : Dreams Of The Common Good -- Afterword To Anchor Books Edition. James Surowiecki. Includes New Afterword. Previous Ed.: Doubleday, 2004. Published As : The Wisdom Of Crowds : Why The Many Are Smarter Than The Few And How Collective Wisdom Shapes Business, Economies, Societies, And Nations. Includes Bibliographical References (p. [285]-306). In this fascinating book, New Yorker business columnist James Surowiecki explores a deceptively simple idea: Large groups of people are smarter than an elite few, no matter how brilliant — better at solving problems, fostering innovation, coming to wise decisions, even predicting the future. Surowiecki ranges across fields as diverse as popular culture, psychology, ant biology, behavioral economics, artificial intelligence, military history, and politics to show how this simple idea offers important lessons for how we live our lives, select our leaders, run our companies, and think about our world. The story is told of the first observations of this effect, through to anecdotes of the effect in modern economics and psychology. The book not heavy on statistics, and has prompted much research since its publication. The title is an allusion to the famous phrase, the "madness of crowds". In this book, New Yorker columnist Surowiecki explores a deceptively simple idea that has profound implications: large groups of people are smarter than an elite few, no matter how brilliant--better at solving problems, fostering innovation, coming to wise decisions, even predicting the future. With seemingly boundless erudition and in clear, entertaining prose, Surowiecki ranges across fields as diverse as popular culture, psychology, ant biology, economic behaviorism, artificial intelligence, military history and political theory to show just how this principle offers important lessons for how we live our lives, select our leaders, run our companies, and think about our world.--From publisher description Looks at the theory that large groups have more collective intelligence than a smaller number of experts, drawing on a wide range of disciplines to offer insight into such topics as politics, business, and the environment. One day in the fall of 1906, the British scientist Francis Galton left his home in the town of Plymouth and headed for a country fair.