Algorithms of the intelligent Web

Web 2.0 applications provide a rich user experience, but the parts you can't see are just as important-and impressive. They use powerful techniques to process information intelligently and offer features based on patterns and relationships in data. Algorithms of the Intelligent Web shows readers how to use the same techniques employed by household names like Google Ad Sense, Netflix, and Amazon to transform raw data into actionable information.Algorithms of the Intelligent Web is an example-driven blueprint for creating applications that collect, analyze, and act on the massive quantities of data users leave in their wake as they use the web. Readers learn to build Netflix-style recommendation engines, and how to apply the same techniques to social-networking sites. See how click-trace analysis can result in smarter ad rotations. All the examples are designed both to be reused and to illustrate a general technique- an algorithm-that applies to a broad range of scenarios.As they work through the book's many examples, readers learn about recommendation systems, search and ranking, automatic grouping of similar objects, classification of objects, forecasting models, and autonomous agents. They also become familiar with a large number of open-source libraries and SDKs, and freely available APIs from the hottest sites on the internet, such as Facebook, Google, eBay, and Yahoo. Purchase of the print book comes with an offer of a free PDF, ePub, and Kindle eBook from Manning. Also available is all code from the book. Web 2.0 applications provide a rich user experience, but the parts you can't seeare just as important-and impressive. They use powerful techniques to processinformation intelligently and offer features based on patterns and relationshipsin data. Algorithms of the Intelligent Web shows readers how to use the sametechniques employed by household names like Google Ad Sense, Netflix, andAmazon to transform raw data into actionable information. Algorithms of the Intelligent Web is an example-driven blueprint for creatingapplications that collect, analyze, and act on the massive quantities of data usersleave in their wake as they use the web. Readers learn to build Netflix-style recommendation engines, and how to apply the same techniques to social-networkingsites. See how click-trace analysis can result in smarter ad rotations. All theexamples are designed both to be reused and to illustrate a general technique-an algorithm-that applies to a broad range of scenarios. As they work through the book's many examples, readers learn about recommendation systems, search and ranking, automatic grouping of similar objects,classification of objects, forecasting models, and autonomous agents. They alsobecome familiar with a large number of open-source libraries and SDKs, andfreely available APIs from the hottest sites on the internet, such as Facebook,Google, eBay, and Yahoo. Purchase of the print book comes with an offer of a free PDF, ePub, and Kindle eBook from Manning. Also available is all code from the book. Web 2.0 applications are best known for providing a rich user experience, but the parts you can't see are just as important-and impressive. Many Web 2.0 applications use powerful techniques to process information intelligently and offer features based on patterns and relationships in the data that couldn't be discovered manually. Successful examples of these Algorithms of the Intelligent Web include household names like Google Ad Sense, Netflix, and Amazon. These applications use the internet as a platform that not only gathers data at an ever-increasing pace but also systematically transforms the raw data into actionable information. Algorithms of the Intelligent Web is an example-driven blueprint for creating applications that collect, analyze, and act on the massive quantities of data users leave in their wake as they use the web. You'll learn how to build Amazon- and Netflix-style recommendation engines, and how the same techniques apply to people matches on social-networking sites. See how click-trace analysis can result in smarter ad rotations. With a plethora of examples and extensive detail, this book shows you how to build Web 2.0 applications that are as smart as your users Algorithms of the Intelligent Web is an example-driven blueprint for creating applications that collect, analyze, and act on the massive quantities of data users leave in their wake as they use the web. You'll learn how to build Amazon- and Netflix-style recommendation engines, and how the same techniques apply to people matches on social-networking sites. See how click-trace analysis can result in smarter ad rotations. With a plethora of examples and extensive detail, this book shows you how to build Web 2.0 applications that are as smart as your users.what's inside• How to create recommendations just like those on Netflix and Amazon• How to implement Google's Pagerank algorithm• How to discover matches on social-networking sites• How to organize the discussions on your favorite news group• How to select topics of interest from shared bookmarks• How to leverage user clicks• How to categorize emails based on their content• How to build applications that do targeted advertising• How to implement fraud detection