An Introduction to Corporate Strategy

This introductory text is designed for undergraduates and students of professional qualifications needing a first course in strategy. \* Covers all the areas necessary to accompany an introductory course in this area \* Concentrates both on the so called 'hard' aspects of the subject such as analysis, performance and change and on the 'soft' and human elements of strategy development. \* Looks at areas of particular interest - ethics, implementation, change \* Uses imaginative and involving case studies and examples Front Matter....Pages i-xix Introduction: The Context and Background of Effective Strategy....Pages 1-27 Strategic Management in Practice....Pages 28-57 Strategic and Environmental Analysis....Pages 58-80 Generic Strategies....Pages 81-121 Competitive Activity....Pages 122-158 Ethics and Standards....Pages 159-184 Behavioural Influences on Strategy....Pages 185-202 Sectoral Strategies....Pages 203-232 Strategy Development....Pages 233-262 Implementation....Pages 263-293 Strategies for Change and the Management of Change....Pages 294-319 Conclusion: The Future....Pages 320-332 Back Matter....Pages 333-347 This text is designed for undergraduates as well as professional students who are taking a first course in business strategy. It focuses both on the so-called "hard" aspects of the subject - such as analysis, performance and change - and on the "soft" and human elements of strategy development. This new introductory text is designed for undergraduates and students of professional qualifications needing a first course in strategy