Applied Calculus (4th Edition)

The fourth edition gives readers the skills to apply calculus on the job. It highlights the applications’ connection with real-world concerns. The problems take advantage of computers and graphing calculators to help them think mathematically. The applied exercises challenge them to apply the math they have learned in new ways. This develops their capacity for modeling in a way that the usual exercises patterned after similar solved examples cannot do. The material is also presented in a way to help business professionals decide when to use technology, which empowers them to learn what calculators/computers can and cannot do. Applied Calculus is praised for the creative and varied conceptual and modeling problems which motivate and challenge students. The 5th Edition of this market leading text exhibits the same strengths from earlier editions including the "Rule of Four," an emphasis on concepts and modeling, exposition that students can read and understand and a flexible approach to technology. Updated data and fresh applications throughout the book are designed to build student confidence with basic concepts and to reinforce skills. As in the previous edition, a Pre-test is included for students whose skills may need a refresher prior to taking the course