Before and After Page Design

Before and After magazine's focus on clarity and simplicity and its insistence on approaching design not as mere decoration but as an essential form of communication have won it legions of fans. If you're among them, you'll welcome the first book from B and A's founder and publisher. John McWade walks his own talk, bringing you a beautifully clear, cohesive, and elegant primer on page design. You'll learn by example how to design single-page and multi-page publications, brochures, and advertisements, applying the principles design professionals live by. You'll also learn how to choose the right font for your project, why one typeface works better than another, and lots more. Best of all, you'll discover how to think visually—transforming the images in your head into documents that communicate effectively on the page. Cover Acknowledgements Table of Contents Forword Introduction Newsletters & Newspapers How to design a news letter This digest-size newsletter is for readers Clean, asymmetrical layout leads the eye Easy! A simple, do-able look How to energize a faceless newsletter A simple, do-anything newsletter Brochures Beautiful, square brochure makes a regal impression Tiny brochure is a great stocking stuffer Build a brochure with peekable panels Good-looking pocket brochure works hard, update easily An eye-catching zigzag brochure Fliers & Mailers Preflight checklist for your flier Design a product showcase Make your flier easier to read Add real feeling to your flier A greeting with a suprise A magic message A flier that stands on its own A flying flier A miniature postcard Advertising How to lay out a good advertisement How to design a powerful product ad Advertising a speaker? Here's how Small phone, smaller phone book How to strengthen a small ad Create a dramatic photo layouts for your products Stationery How to lay out a stationery system How to design a "cold call" postcard A business card brochure is a mini-marketer The invisible square Business Documents Create a do-it-all business portfolio How to design a modern resume Design a cover with background art Make an easy-to-read data sheet How to improve every form you make Index This is a page-design primer showing readers how to arrange and present information using graphic tools, from the publisher of the design magazine 'Before & After' Covers the essential aspects of page design, including such topics as typefaces, photo placement, pocket brochures, and ad layout.