Business Communication: Process & Product (MindTap Course List)

Interested in making your skills future-ready and recession-proof? Guffey/Loewy's best-selling BUSINESS COMMUNICATION: PROCESS AND PRODUCT, 10E, can help. This leading text and MindTap digital resources guide you in developing the communication competencies most important for professional success in today's hyper-connected digital age. Refine the skills that employers value most, such as superior writing, speaking, presentation, critical thinking and teamwork skills. Two updated employment chapters offer tips for a labor market that is more competitive, mobile and technology-driven than ever before. Based on interviews with successful practitioners and extensive research into the latest trends, technologies and practices, this edition offers synthesized advice on building your personal brand, using LinkedIn effectively and resume writing. A signature 3-x-3 writing process, meaningful assignments and digital practice tools further equip you with the communication skills to stand out in business today. Cover Business Communication Brief Contents Contents Appreciation for Support About the Authors Unit 1: Communication Foundations Chapter 1: Business Communication in the Digital Age Zooming In: Nordstrom: A Century-old Retailer Keeps Reinventing Itself 1-1: Thriving in a Digital, Mobile, a Social Workplace 1-2: Building Future-Proof Skills for the Twenty-First-Century Workplace 1-3: Trends and Challenges Affecting You in the Information Age Workplace 1-4: Communication Channels in Organizations and Media Richness 1-5: Ethics in the Workplace Needed More Than Ever Zooming In: Your Turn: Applying Your Skills at Nordstrom Summary of Learning Outcomes Chapter 2: Professionalism: Team, Meeting, Listening, Nonverbal, and Etiquette Skills Zooming In: Uplifting Others: Collaboration a Team-Orientation at Lyft 2-1: Excelling in Professional Teams Checklist: Developing Team Effectiveness 2-2: Preparing and Participating in Face-to-Face and Virtual Meetings Checklist: Planning and Participating in Productive Meetings 2-3: Practicing Active Listening Checklist: Improving Listening 2-4: Communicating Nonverbally Checklist: Building Strong Nonverbal Communication Skills in the Workplace 2-5: Developing Professionalism and Business Etiquette Skills at the Office and Online Zooming In: Your Turn: Applying Your Skills at Lyft Summary of Learning Outcomes Chapter 3: Intercultural Communication Zooming In: Walmart: Global Expansion Marred by Intercultural Blunders and Legal Woes 3-1: Building Intercultural Communication Skills in a Globalized World 3-2: Understanding Culture and Communication 3-3: Becoming Interculturally Proficient Checklist: Achieving Intercultural Proficiency 3-4: Considering Culture and Ethical Business Practices 3-5: Evaluating Benefits and Challenges of Workplace Diversity Zooming In: Your Turn: Applying Your Skills at Walmart Summary of Learning Outcomes Unit 2: The Writing Process in the Digital Era Chapter 4: Planning Business Messages Zooming In: Words Matter! Visiblethread Strives to Improve Readability in Corporate Writing 4-1: Exploring the Communication Process 4-2: Applying the 3-x-3 Writing Process to Business Messages 4-3: Analyzing and Anticipating the Audience 4-4: Employing Expert Writing Techniques to Adapt to Your Audience Checklist: Adapting a Message to its Audience 4-5: Collaborating on Team Projects Zooming In: Your Turn: Applying Your Skills at Visiblethread Summary of Learning Outcomes Chapter 5: Organizing and Drafting Business Messages Zooming In: How a Wedding Website Grew Into a $100 Million Event Planning Business 5-1: Organizing and Drafting Messages Begins With Research 5-2: Generating Ideas to Solve Problems 5-3: Organizing Ideas to Show Relationships 5-4: Composing the First Draft With Effective Sentences 5-5: Mastering Four Skillful Writing Techniques Checklist: Drafting Effective Sentences 5-6: Building Well-organized Paragraphs Checklist: Preparing Meaningful Paragraphs Zooming In: Your Turn: Applying Your Skills at MyEvent.com Summary of Learning Outcomes Chapter 6: Revising Business Messages Zooming In: Taco Bell Amazingly Ranks No. 1 6-1: Hitting the Brakes: Applying Phase 3 of the Writing Process 6-2: Enhancing Message Clarity 6-3: Using Document Design to Improve Readability 6-4: Catching Errors With Careful Proofreading 6-5: Evaluating the Effectiveness of Your Message Checklist: Editing, Proofreading, and Evaluating Zooming In: Your Turn: Applying Your Skills at Taco Bell Summary of Learning Outcomes Unit 3: Workplace Communication Chapter 7: Short Workplace Messages and Digital Media Zooming In: Be Safe. Be Free. Be Authentic: Cybersecurity Firm Averon on a Mission to Solve a Big Problem 7-1: Communicating in the Digital Age With E-mails and Memos Checklist: Professional E-mails and Memos 7-2: Messaging and Texting at Work 7-3: Making Podcasts Work For Business 7-4: Telling Stories With Blogs and News Sites 7-5: Navigating Social Networking For Business Checklist: Using Digital Media Like a Pro Zooming In: Your Turn: Applying Your Skills at Averon Summary of Learning Outcomes Chapter 8: Positive and Neutral Messages Zooming In: Domino’s: A Technology Company That Sells Pizza? 8-1: The Writing Process For Positive and Neutral Messages 8-2: Routine Request, Response, and Instruction Messages Checklist: Writing Direct Requests and Responses 8-3: Direct Claims and Complaints 8-4: Adjustment Messages Checklist: Direct Claim, Complaint, and Adjustment Messages 8-5: Goodwill Messages Checklist: Goodwill Messages Zooming In: Your Turn: Applying Your Skills at Domino’s Summary of Learning Outcomes Chapter 9: Negative Messages Zooming In: The Bad News Keeps Coming: Volkswagen and Dieselgate 9-1: Communicating Negative News Strategically 9-2: Analyzing Negative-News Strategies 9-3: Composing Effective Negative Messages 9-4: Refusing Typical Requests and Claims 9-5: Managing Bad News Within Organizations Checklist: Conveying Negative News Zooming In: Your Turn: Applying Your Skills at Volkswagen Group Summary of Learning Outcomes Chapter 10: Persuasive and Sales Messages Zooming In: Juul-suspicions Unlikely to Evaporate 10-1: Understanding Persuasion in the Contemporary Workplace 10-2: Applying Four Essential Principles to Successful Persuasive Messages 10-3: Writing Persuasive Requests, Claims, and Complaints Checklist: Using the Aida Strategy to Request Actions, Make Claims, and Deliver Complaints 10-4: Writing Persuasive Messages in Digital Age Organizations 10-5: Creating Effective Sales Messages in Print and Online Checklist: Preparing Persuasive Direct-Mail and E-Mail Sales Messages 10-6: Crafting Persuasive Press Releases Zooming In: Your Turn: Applying Your Skills Against Vaping Summary of Learning Outcomes Unit 4: Reports, Proposals, and Presentations Chapter 11: Report Writing Basics Zooming In: Can Seventh Generation Democratize Sustainable Cleaning Products? 11-1: Beginning With Basics: Applying the 3-x-3 Writing Process to Report Writing 11-2: Researching Report Data 11-3: Understanding Typical Report Functions, Organization, Writing Styles, and Formats 11-4: Documenting Information 11-5: Creating Meaningful Graphics Zooming In: Your Turn: Applying Your Skills at Seventh Generation Summary of Learning Outcomes Chapter 12: Informal Business Reports Zooming In: Measuring Data the Netflix Way 12-1: Interpreting Digital Age Data 12-2: Drawing Conclusions and Making Recommendations 12-3: Organizing Data 12-4: Writing Short Informational Reports Checklist: Writing Informational Reports 12-5: Preparing Short Analytical Reports Checklist: Writing Analytical Reports Zooming In: Your Turn: Applying Your Skills at Netflix Summary of Learning Outcomes Chapter 13: Proposals, Business Plans, and Formal Business Reports Zooming In: Bold Proposals Helped Propel Spacex Ahead of the Competition 13-1: Writing Informal Proposals 13-2: Preparing Formal Proposals Checklist: Writing Proposals 13-3: Creating Effective Business Plans 13-4: Writing Formal Business Reports 13-5: Body and Back Matter Components of Formal Business Reports 13-6 Final Writing Tips Checklist: Preparing Formal Business Reports Zooming In: Your Turn: Applying Your Skills at Spacex Summary of Learning Outcomes Chapter 14: Business Presentations Zooming In: Jean-luc Doumont: A Globe-trotting Engineer Teaches Speaking Skills 14-1: Creating Effective Business Presentations 14-2: Organizing Content and Using Visual Aids to Connect With Audiences 14-3: Preparing Engaging Multimedia Presentations 14-4: Refining Delivery, Rehearsing, and Performing Your Talk Checklist: Preparing and Organizing Business Presentations 14-5: Developing Intercultural and Team Presentations 14-6: Adopting Smartphone Best Practices For Business Zooming In: Your Turn: Applying Your Skills at an NGO Summary of Learning Outcomes Unit 5: Employment Communication Chapter 15: The Job Search, Résumés, And Cover Letters In The Digital Age Zooming In: Is Job Searching Like Dating? 15-1: Technology Shapes Today’s Job Searching 15-2: Exploring the Open Job Market 15-3: Unlocking the Hidden Job Market 15-4: Customizing Your Résumé 15-5: Using Digital Tools to Boost Your Job Search Checklist: Creating and Submitting a Customized Résumé 15-6: Cover Messages-do They Still Matter? Zooming In: Your Turn: Applying Your Skills With Amanda Augustine Summary of Learning Outcomes Chapter 16: Interviewing And Following Up Zooming In: Thorough Preparation Triggers Interview Success 16-1: Sharpening Your Interview Skills 16-2: Before the Interview 16-3: During the Interview 16-4: After the Interview 16-5: Preparing Additional Employment Documents Zooming In: Your Turn: Applying Your Skills With Don Georgevich Summary of Learning Outcomes Appendix A: Document Formats Appendix B: Citation Formats Appendix C: Correction Symbols and Proofreading Marks Appendix D: Grammar and Mechanics Key to Grammar and Mechanics Test Your Etiquette IQ Responses References Index Interested in making your skills future-ready and recession-proof? Guffey/Loewy's best-selling BUSINESS COMMUNICATION: PROCESS AND PRODUCT, 10E, can help. This leading text and MindTap digital resources guide you in developing the communication competencies most important for professional success in today's hyper-connected digital age. Refine the skills that employers value most, such as superior writing, speaking, presentation, critical thinking and teamwork skills. Two updated employment chapters offer tips for a labor market that is more competitive, mobile and technology-driven than ever before. Based on interviews with successful practitioners and extensive research into the latest trends, technologies and practices, this edition offers synthesized advice on building your personal brand, using LinkedIn effectively and résumé writing. A signature 3-x-3 writing process, meaningful assignments and digital practice tools further equip you with the communication skills to stand out in business today.