Chinese Multinationals

This book examines the rise of Chinese companies in international markets during the last two decades of rapid expansion of the Chinese economy. The fruit of a collaboration between two leading business schools, HEC Paris and the School of Economics and Management of Tsinghua University, it provides a comprehensive overview of the strategies of Chinese multinationals in terms of international marketing and branding, M&As and international joint ventures, management of technology, organization and human resource management, etc. The strategies of several well-known companies are described in detail, including Baosteel, Bird, Haier, Hisense, Huawei Technologies, Lenovo, Nuchtech, Petrochina, TCL, Tsingtao Brewery, Wahaha, Wanxiang, etc. Contents: Corporate Strategies of Chinese Multinationals (Z-M Jin); China's Go Global Policy (Z-X Li); China's Outward Foreign Direct Investment (Z-X Li); The Internationalization Process of Chinese Multinationals (R-P Kang); International Marketing Strategies of Chinese Multinationals: The Experience of Bird, Haier, and TCL (Z-H Hu & G Wang); Technology-Based Competition and Chinese Multinationals (J-P Larçon & G Barré); Innovation and Knowledge Transfer in Chinese Multinationals (D-H Li); Corporate Culture and Organization of Chinese Multinationals (Y-H Wang); Chinese Multinationals and Global Value Chains Lenovo (F Duhamel); Alliances, Joint-Ventures and Chinese Multinationals (P Dussauge). This Book Examines The Rise Of Chinese Companies In International Markets During The Last Two Decades Of Rapid Expansion Of The Chinese Economy. The Fruit Of A Collaboration Between Two Leading Business Schools, Hec Paris And The School Of Economics And Management Of Tsinghua University, It Provides A Comprehensive Overview Of The Strategies Of Chinese Multinationals In Terms Of International Marketing And Branding, M & As And International Joint Ventures, Management Of Technology, Organization And Human Resource Management, Etc. The Strategies Of Several Well-known Companies Are Described In Detail, Including Baosteel, Bird, Haier, Hisense, Huawei Technologies, Lenovo, Nuchtech, Petrochina, Tcl, Tsingtao Brewery, Wahaha, Wanxiang, Etc.--pub. Website. Foreword / Liu Chuanzhi -- Preface / Zhao Chunjun -- Corporate Strategies Of Chinese Multinationals / Jin Zhanming -- China's Go Global Policy / Li Zhaoxi -- China's Outward Foreign Direct Investment / Li Zhaoxi -- Internationalization Process Of Chinese Multinationals / Kang Rongping -- -- International Marketing Strategies Of Chinese Multinationals : The Experience Of Bird, Haier, And Tcl / Hu Zuohao And Wang Gao -- Technology Based Competition And Chinese Multinationals / Jean-paul Larcon, Genevieve Barre -- Innovation & Knowledge Transfer In Chinese Multinationals / Li Donghong -- Corporate Culture And Organization Of Chinese Multinationals / Wang Yihua -- Chinese Multinationals And Global Value Chains : Lenovo, A New Global Leader In The Pc Industry / Francois Duhamel -- Alliances, Joint Ventures And Chinese Multinationals / Pierre Dussauge -- Conclusion: China's Unique Advantage. Editor, Jean-paul Larçon ; Foreword By Liu Chuanzhi. Efmd. Includes Bibliographical References (p. 257-258) And Index. Examines the rise of Chinese companies in international markets. This book provides an overview of the strategies of Chinese multinationals in terms of international marketing and branding, M & As and international joint ventures, management of technology, organization and human resource management