Consuming Behaviour

This text seeks to overcome an imbalance in traditional consumer behavior texts by incorporating biological, sociological, and anthropological theories into the core of the work. The aim is to provide a challenging and interesting book which addresses important issues such as time, space and consumption; consuming needs and values, semiotics, identity, the body, eating disorders and drug-taking. The text looks at consuming behavior in the context of general changes in society through adopting a historical perspective. It seeks to adopt a neutral view of consuming behavior rather than the more traditional adoption of the producers' perspective, and to look at the contemporary issues affecting consuming behavior in today's world. Companion Website: http://www.palgrave.com/business/desmond/ This text is designed specifically for those students taking Consumer Behaviour modules at undergraduate or postgraduate level on a marketing or business/management degree. The text provides a challenging and interesting book which addresses the imbalance in traditional consumer behaviour textbooks by incorporating biological, sociological and anthropological theories into the core of the work. 'Taking consumption rather than the consumer as the focus of the book is new and interesting. It's comparative approach is a valuable contribution to the field'. Andrew Perkins, Canterbury Christchurch University College 'I have thoroughly enjoyed this text. This is a new and important text' Ahmed Jamal, Cardiff Business School John Desmond is Lecturer in Marketing in the School of Management at Heriot-Watt University. Front Matter....Pages i-xviii Consuming Tales....Pages 1-28 Consuming Space and Time....Pages 29-80 Consuming Power....Pages 81-136 Consuming Needs and Values....Pages 137-180 Semiotics: Consuming Meaning....Pages 181-224 Consumption and Identity....Pages 225-275 The Consuming Body....Pages 276-303 Consuming ‘Disorders’....Pages 304-346 Consuming Brands....Pages 347-375 Consuming Addiction....Pages 376-416 Back Matter....Pages 417-430 This text seeks to overcome an imbalance in traditional consumer behavior texts by incorporating biological, sociological, and anthropological theories into the core of the work. The aim is to provide a book which addresses important issues such as time, space and consumption; consuming needs and values, semiotics, identity, the body, eating disorders and drug-taking. [from publisher's advertisement] consuming needs and values, semiotics, identity, the body, eating disorders and drug-taking.The text seeks to adopt a neutral view of consuming behaviour rather than the more traditional adoption of the producers' perspective, and to look at the contemporary issues affecting consuming behaviour in today's world. This consumer-behaviour text incorporates biological, sociological and anthropological theories into the core of the work, and addresses important issues such as time, space and consumption, consuming needs and values, semiotics, identity, the body, eating disorders and drug taking