Content Strategy for the Web

If your website content is out of date, off-brand, and out of control, you're missing a huge opportunity to engage, convert, and retain customers online. Redesigning your home page won't help. Investing in a new content management system won't fix it, either. So, where do you start? Without meaningful content, your website isn't worth much to your key audiences. But creating (and caring for) "meaningful" content is far more complicated than we're often willing to acknowledge. Content Strategy for the Web explains how to create and deliver useful, usable content for your online audiences, when and where they need it most. It also shares content best practices so you can get your next website redesign right, on time and on budget. For the first time, you'll: See content strategy (and its business value) explained in plain language Find out why so many web projects implode in the content development phase ... and how to avoid the associated, unnecessary costs and delays Learn how to audit and analyze your content Make smarter, achievable decisions about which content to create and how Find out how to maintain consistent, accurate, compelling content over time Get solid, practical advice on staffing for content-related roles and responsibilities " BookmarkTitle:......Page 1 BookmarkTitle:......Page 2 BookmarkTitle:......Page 3 BookmarkTitle:......Page 4 BookmarkTitle:......Page 5 BookmarkTitle:......Page 6 BookmarkTitle:......Page 7 BookmarkTitle:......Page 8 BookmarkTitle:......Page 9 BookmarkTitle:......Page 10 BookmarkTitle:......Page 11 BookmarkTitle:......Page 12 BookmarkTitle:......Page 13 BookmarkTitle:......Page 14 BookmarkTitle:......Page 15 BookmarkTitle:......Page 16 BookmarkTitle:......Page 17 BookmarkTitle:......Page 18 BookmarkTitle:......Page 19 BookmarkTitle:......Page 20 BookmarkTitle:......Page 21 BookmarkTitle:......Page 22 BookmarkTitle:......Page 23 BookmarkTitle:......Page 24 BookmarkTitle:......Page 25 BookmarkTitle:......Page 26 BookmarkTitle:......Page 27 BookmarkTitle:......Page 28 BookmarkTitle:......Page 29 BookmarkTitle:......Page 30 BookmarkTitle:......Page 31 BookmarkTitle:......Page 32 BookmarkTitle:......Page 33 BookmarkTitle:......Page 34 BookmarkTitle:......Page 35 BookmarkTitle:......Page 36 BookmarkTitle:......Page 37 BookmarkTitle:......Page 38 BookmarkTitle:......Page 39 BookmarkTitle:......Page 40 BookmarkTitle:......Page 41 BookmarkTitle:......Page 42 BookmarkTitle:......Page 43 BookmarkTitle:......Page 44 BookmarkTitle:......Page 45 BookmarkTitle:......Page 46 BookmarkTitle:......Page 47 BookmarkTitle:......Page 48 BookmarkTitle:......Page 49 BookmarkTitle:......Page 50 BookmarkTitle:......Page 51 BookmarkTitle:......Page 52 BookmarkTitle:......Page 53 BookmarkTitle:......Page 54 BookmarkTitle:......Page 55 BookmarkTitle:......Page 56 BookmarkTitle:......Page 57 BookmarkTitle:......Page 58 BookmarkTitle:......Page 59 BookmarkTitle:......Page 60 BookmarkTitle:......Page 61 BookmarkTitle:......Page 62 BookmarkTitle:......Page 63 BookmarkTitle:......Page 64 BookmarkTitle:......Page 65 BookmarkTitle:......Page 66 BookmarkTitle:......Page 67 BookmarkTitle:......Page 68 BookmarkTitle:......Page 69 BookmarkTitle:......Page 70 BookmarkTitle:......Page 71 BookmarkTitle:......Page 72 BookmarkTitle:......Page 73 BookmarkTitle:......Page 74 BookmarkTitle:......Page 75 BookmarkTitle:......Page 76 BookmarkTitle:......Page 77 BookmarkTitle:......Page 78 BookmarkTitle:......Page 79 BookmarkTitle:......Page 80 BookmarkTitle:......Page 81 BookmarkTitle:......Page 82 BookmarkTitle:......Page 83 BookmarkTitle:......Page 84 BookmarkTitle:......Page 85 BookmarkTitle:......Page 86 BookmarkTitle:......Page 87 BookmarkTitle:......Page 88 BookmarkTitle:......Page 89 BookmarkTitle:......Page 90 BookmarkTitle:......Page 91 BookmarkTitle:......Page 92 BookmarkTitle:......Page 93 BookmarkTitle:......Page 94 BookmarkTitle:......Page 95 BookmarkTitle:......Page 96 BookmarkTitle:......Page 97 BookmarkTitle:......Page 98 BookmarkTitle:......Page 99 BookmarkTitle:......Page 100 BookmarkTitle:......Page 101 BookmarkTitle:......Page 102 BookmarkTitle:......Page 103 BookmarkTitle:......Page 104 BookmarkTitle:......Page 105 BookmarkTitle:......Page 106 BookmarkTitle:......Page 107 BookmarkTitle:......Page 108 BookmarkTitle:......Page 109 BookmarkTitle:......Page 110 BookmarkTitle:......Page 111 BookmarkTitle:......Page 112 BookmarkTitle:......Page 113 BookmarkTitle:......Page 114 BookmarkTitle:......Page 115 BookmarkTitle:......Page 116 BookmarkTitle:......Page 117 BookmarkTitle:......Page 118 BookmarkTitle:......Page 119 BookmarkTitle:......Page 120 BookmarkTitle:......Page 121 BookmarkTitle:......Page 122 BookmarkTitle:......Page 123 BookmarkTitle:......Page 124 BookmarkTitle:......Page 125 BookmarkTitle:......Page 126 BookmarkTitle:......Page 127 BookmarkTitle:......Page 128 BookmarkTitle:......Page 129 BookmarkTitle:......Page 130 BookmarkTitle:......Page 131 BookmarkTitle:......Page 132 BookmarkTitle:......Page 133 BookmarkTitle:......Page 134 BookmarkTitle:......Page 135

if Your Website Content Is Out Of Date, Off-brand, And Out Of Control, You're Missing A Huge Opportunity To Engage, Convert, And Retain Customers Online. Redesigning Your Home Page Won't Help. Investing In A New Content Management System Won't Fix It, Either. So, Where Do You Start?

without Meaningful Content, Your Website Isn't Worth Much To Your Key Audiences. But Creating (and Caring For) Meaningful Content Is Far More Complicated Than We're Often Willing To Acknowledge. Content Strategy For The Web Explains How To Create And Deliver Useful, Usable Content For Your Online Audiences, When And Where They Need It Most. It Also Shares Content Best Practices So You Can Get Your Next Website Redesign Right, On Time And On Budget. For The First Time, You'll:

• see Content Strategy (and Its Business Value) Explained In Plain Language

• Find Out Why So Many Web Projects Implode In The Content Development Phase ... And How To Avoid The Associated, Unnecessary Costs And Delays

• learn How To Audit And Analyze Your Content

• make Smarter, Achievable Decisions About Which Content To Create And How

• find Out How To Maintain Consistent, Accurate, Compelling Content Over Time

• get Solid, Practical Advice On Staffing For Content-related Roles And Responsibilities

Describes the value of content strategy, discusses how to audit and analyze content, and looks at ways to maintain content over time