The Sixth Edition of Corporate Communication: A Guide to Theory and Practice continues to be the market leading text in its field, having been fully revised by the author to reflect new trends and developments in social media and to capture emergent topics such as CEO activism and corporate character and purpose. New to This Edition: A revised chapter on comm′s in the rapidly changing media landscape, incorporating new technologies and social media. Deeper coverage of key topics such as employee, crisis, and leadership communication alongside sustainability. New case studies with reflective questions to highlight the broad application of corporate communications. Corporations featured include: Apple, Facebook, Gilette, Lenovo and Nestlé. Corporate Communication is essential reading for students studying Corporate Communication, Organizational Communication, Strategic Communication, PR and Marketing Communications, as well as a valuable resource for reflective practitioners. Half Title Publisher Note Title Page Copyright Page Summary of Contents Contents Illustration List Table List Sidebar List Sidebar List About the Author Preface to the Sixth Edition Acknowledgements Guided Tour Online Resources 1 Introduction to Corporate Communication 1 Defining Corporate Communication 2 Corporate Communication in Contemporary Organizations 3 Corporate Communication in a Changing Media Environment 2 Conceptual Foundations 4 Stakeholder Management and Communication 5 Corporate Identity, Branding and Corporate Reputation 3 Corporate Communication in Practice 6 Communication Strategy and Strategic Planning 7 Research and Measurement 4 Specialist Areas in Corporate Communication 8 Media Relations 9 Employee Communication 10 Issues Management 11 Crisis Communication 5 New Developments in Corporate Communication 12 Leadership and Change Communication 13 Corporate Social Responsibility (CSR) and Community Relations Glossary of Corporate Communication and Other Communication Terms Index This latest edition has been fully revised by the author to reflect new trends and developments in social media and to capture emergent topics such as CEO activism and corporate character and purpose Retaining its practical yet strong theoretical approach, the latest edition of Corporate Communication continues to be the market leading text in its field.
