Creativity and Innovation for Managers will appeal to any manager responsible for getting more out of a business. Creative thinking, creative problem solving and creative idea generation have become essential business drivers. This book provides an excellent executive briefing for senior management to understand what business creativity is, how it can benefit the company, and how to get the most out of it. It looks at the pitfalls on the road to innovation and the ways to avoid them, pulling together the experiences of key practitioners in the field both in the UK and the US. By concentrating on the essentials, Creativity and Innovation In Brief is a waffle-free approach to creativity, providing a quick action focused and accessible insight into a complex topic. It provides; - a practical approach to business creativity without the hype; - an agenda for making innovation happen in your business - a real world view. What is business creativity and how can it benefit your company? How to avoid the pitfalls of creativity and innovation Practical and action-focused Creativity and Innovation In Brief will appeal to any manager responsible for getting more out of a business. Creative thinking, creative problem solving and creative idea generation have become essential business drivers. This book provides an excellent source for senior management to understand what business creativity is, how it can benefit the company, and how to get the most out of it. It looks at the pitfalls on the road to innovation and the ways to avoid them, pulling together the experiences of key practitioners in the field both in the UK and the US.By concentrating on the essentials, Creativity and Innovation In Brief is a waffle-free approach to creativity, providing a quick action focused and accessible insight into a complex topic. Content: Dedication , Page ii Copyright , Page iv Preface , Page vii Chapter 1 - Innovation in brief , Pages 1-7 Chapter 2 - Innovation emerges , Pages 8-15 Chapter 3 - The mechanics of innovation , Pages 16-29 Chapter 4 - The innovation powerhouses , Pages 30-56 Chapter 5 - Swamps and alligators , Pages 57-71 Chapter 6 - A moment's pause , Pages 72-78 Chapter 7 - Innovation in context , Pages 79-87 Chapter 8 - Innovation SWOT , Pages 88-91 Chapter 9 - Innovation agenda , Pages 92-102 Chapter 10 - Finding out more , Pages 103-108 Index , Pages 109-113 "Creativity and Innovation for Managers will appeal to any manager responsible for getting more out of a business. Creative thinking, creative problem solving and creative idea generation have become essential business drivers. This book provides an excellent source for senior management to understand what business creativity is, how it can benefit the company, and how to get the most out of it. It looks at the pitfalls on the road to innovation and the ways to avoid them, pulling together the experiences of key practitioners in the field, both in the UK and the US."--Jacket Brian Clegg. Includes Bibliographical References (p. [103]-108) And Index.
