Cucked by former Bully

Gain a lifetime of experience from the inventor of test marketing and coupon sampling -- Claude C. Hopkins. Here, you'll get two landmark works in one, and discover his fixed principles and basic fundamentals that still prevail today. This volume contains two landmark books by Claude C. Hopkins. [Scientific Advertising](/works/OL4114632W)—the classic primer still read by today's top copywriters—was originally written in 1923. Four years later, he finished his autobiography, [My Life in Advertising](/works/OL2702311W). By Claude C. Hopkins. Originally Published: Lincolnwood, Ill., U.s.a. : Ntc Business Books, 1986, C1966. Helps you gain a lifetime of experience from the inventor of test marketing and coupon sampling.