What do some of the most recognized and progressive companies in North America like Nike and Starbucks have in common? They have adopted The Natural Step as their business model. This book provides details of the step-by-step internal processes, tools, materials, learning, and results of four forward-thinking companies in their efforts to lead the sustainability revolution.
Making social and ecological change happen is not easy. At both the planetary and organizational levels, it is a dance that is fraught with danger for both the change agents themselves and their organizations. It is like dancing with a tiger.
For corporations, communities and other organizations, the choreography of the dance toward sustainability has been systematized by The Natural Step: a framework that provides the science, analysis, methodologies and tools to use in the quest for sustainability. Dancing with the Tiger presents the stories of individuals, teams and organizations learning about change and sustainability, and then acting on that learning. Case studies include some of the most successful companies and communities in North America:
Nike: its struggles, victories and setbacks on the road to sustainability Starbucks: the tension of modeling corporate responsibility with alarming growth CH2MHill: its gradual evolution from environmental to sustainability engineering Whistler: grappling with the paradox of sustainability in a high profile resort town
- as well as Home Depot, Norm Thomson Outfitters, the municipalities of Seattle and Santa Monica, and others.
Following on the success of The Natural Step for Business, this book takes a deeper look at the real business impacts of sustainability. It will be of special interest to business people, government officials, and students of business, organizational development and the environment.
Marketing Plans:
⢠Review campaign to the business press
⢠Print and on-line advertising in âgreenâ business journals
⢠Direct mail and course adoption campaigns
Brian Nattrass is a lawyer, CEO, Chairman of Earth Day International, and author of a book on corporate finance. Mary Altomare is a academic administrator at Yale and Duke universities, and consultant with the World Bank and US AID. Both are now practice leaders for The Natural Step in North America.
Also available by Brian Nattrass and Mary Altomare
The Natural Step for Business
⢠USA
Making social and ecological change happen is not easy. At both the planetary and organizational levels, it is a dance that is fraught with danger for both the change agents themselves and their organizations. It is like dancing with a tiger. For corporations, communities and other organizations, the choreography of the dance toward sustainability has been systematized by The Natural a framework that provides the science, analysis, methodologies and tools to use in the quest for sustainability. Dancing with the Tiger presents the stories of individuals, teams and organizations learning about change and sustainability, and then acting on that learning. Case studies include some of the most successful companies and communities in North its struggles, victories and setbacks on the road to sustainability the tension of modeling corporate responsibility with alarming growth its gradual evolution from environmental to sustainability engineering grappling with the paradox of sustainability in a high profile resort town as well as Home Depot, Norm Thomson Outfitters, the municipalities of Seattle and Santa Monica, and others. Following on the success of The Natural Step for Business , this book takes a deeper look at the real business impacts of sustainability. It will be of special interest to business people, government officials, and students of business, organizational development and the environment. Marketing Review campaign to the business press Print and on-line advertising in green business journals Direct mail and course adoption campaigns Brian Nattrass is a lawyer, CEO, Chairman of Earth Day International, and author of a book on corporate finance. Mary Altomare is a academic administrator at Yale and Duke universities, and consultant with the World Bank and US AID. Both are now practice leaders for The Natural Step in North America. Also available by Brian Nattrass and Mary Altomare The Natural Step for Business TP $16.95, 0-86571-384-7 USA Making social and ecological change happen is not easy. At both the planetary and organizational levels, it is a dance that is fraught with danger for both the change agents themselves and their organizations. It is like dancing with a tiger. For corporations, communities and other organizations, the choreography of the dance toward sustainability has been systematized by The Natural Step: a framework that provides the science, analysis, methodologies and tools to use in the quest for sustainability. Dancing with the Tiger presents the stories of individuals, teams and organizations learning about change and sustainability, and then acting on that learning. Case studies include some of the most successful companies and communities in North America: - Nike: its struggles, victories and setbacks on the road to sustainability - Starbucks: the tension of modeling corporate responsibility with alarming growth - CH2MHill: its gradual evolution from environmental to sustainability engineering - Whistler: grappling with the paradox of sustainability in a high profile resort town - as well as Home Depot, Norm Thomson Outfitters, the municipalities of Seattle and Santa Monica, and others. Following on the success of The Natural Step for Business, this book takes a deeper look at the real business impacts of sustainability. It will be of special interest to business people, government officials, and students of business, organizational development and the environment. The pressing need for innovation and change to generate greater sustainability in our corporations and institutions is now incontestable. Yet transformation at both the organizational and planetary levels is a dance that is often fraught with danger for both the change agents themselves and their organizations. It is like dancing with a tiger -- with the outcome frequently uncertain. For corporations, communities, and other organizations, the choreography of the dance toward sustainability has been systematized in The Natural Step framework, which provides the science, analysis, methodologies, and tools to use in the quest for sustainability. Dancing with the Tiger presents the compelling stories of individuals and teams in some of the world's most progressive organizations as they pioneer a new paradigm of sustainable business practices and corporate responsibility. Making social and ecological change happen is not easy. At both the planetary and organizational levels, it is a dance that is fraught with danger for both the change agents themselves and their organizations. The Natural Step is a framework designed to provide the science, analysis, methodologies and tools to use in the quest for sustainability. This book takes a deeper look at the real business impacts of sustainability; it presents the stories of individuals, teams and organizations learning about change and sustainability, and then acting on that learning. Case studies include some of the most successful companies and communities in North America: Nike, Starbucks, CH2Mhill, Whistler, Home Depot, Norm Thomson Outfitters, the municipalities of Seattle and Santa Monica, and others.--From publisher description
