Data Broadcasting: Merging Digital Broadcasting with the Internet, Revised Edition

A truly groundbreaking volume, this fully revised and updated edition of Data Broadcasting presents an exhaustive overview of the specific data broadcasting and bordering technologies concerned. Answering a wealth of questions, it describes this new technology in detail, examining how it differs from established technologies, and for what means it can be used. It also analyses data broadcasting from the perspectives of both the medium and business. \* Features the latest developments in electronic media \* Discusses the major media opportunities of data broadcasting \* Shows how data broadcasting can overcome many notorious problems resulting from dense traffic on the Internet \* Considers the technical implications of data broadcasting over different network infrastructures \* Examines the process of developing and launching multimedia channels in a data broadcasting environment. Essential, up to date coverage for executives and developers in the telecommunications, software, hardware and media industries of the main commercial, editorial and technical opportunities of data broadcasting. Content: Chapter 1 The Evolution of Broadcasting (pages 1–14): Chapter 2 The Internet (pages 15–30): Chapter 3 Broadcasting Meets the Internet (pages 31–41): Chapter 4 Technology Framework for Data Broadcasting Environments (pages 42–80): Chapter 5 The Five Basic Formats of Data Broadcasting (pages 81–129): Chapter 6 Implementing a Data Broadcasting Platform (pages 130–150): Chapter 7 Data Broadcasting: The Media Opportunities (pages 151–174): Chapter 8 Creating Data Broadcasting Applications and Services: 26 Steps (pages 175–202): Chapter 9 Operating Networks of Multiple Data Broadcasting Channels (pages 203–217): Chapter 10 The Commercial Drivers behind Data Broadcasting (pages 218–241): Chapter 11 Data Broadcasting in the Future (pages 242–245): Chapter 12 Glossary of Terms (pages 246–254): 1 The Evolution Of Broadcasting 1 -- 1.1 The Conception Of Electronic Broadcast Media 2 -- 1.1.1 Something In The Air 2 -- 1.1.2 The Beginning Of Television 3 -- 1.1.3 The Age Of Satellites 4 -- 1.1.4 The Beginning Of Cable 9 -- 1.1.5 The Emergence Of Large Tv Empires 12 -- 1.2 The Power Of Broadcasting 13 -- 2 The Internet 15 -- 2.1 The Conception Of The Internet 15 -- 2.2 Growth And Maturity 16 -- 2.3 The Network Effect 18 -- 2.4 Increasing Returns 19 -- 2.5 The Future Of The Internet 20 -- 2.5.1 Ubiquity And Diversity 22 -- 2.5.2 Convergence And Embedding 23 -- 2.6 Proportions Between Bandwidth And Memory 24 -- 3 Broadcasting Meets The Internet 31 -- 3.1 Data Broadcast: Technical Postitioning 31 -- 3.2 Data Broadcast: Ecosystem 35 -- 3.3 The Organisation Process In The Value Chain 36 -- 4 Technology Framework For Data Broadcasting Environments 42 -- 4.1 Moving Packages -- Old And New Ways 42 -- 4.2 Dividing Content Into Packages 44 -- 4.3 Choosing A Delivery Type 45 -- 4.3.1 Delivery Types 45 -- 4.3.2 Delivery Services 46 -- 4.3.3 Quality Of Service (qos) 48 -- 4.4 Specifying Destination And Guaranteeing A Unique Address 48 -- 4.5 Providing Information About How To Reach The Destination 49 -- 4.5.1 Ip Multicast 50 -- 4.6 Getting A Vehicle For Transportation 53 -- 4.6.1 When Ip Gets A Trip Companion 55 -- 4.7 Choosing A Physical Path 56 -- 4.7.1 Wireline/copper Pair 58 -- 4.7.2 Wireline/fibre Optics 59 -- 4.7.3 Cable Television 59 -- 4.7.4 Digital Terrestrial 60 -- 4.7.5 Mobile 64 -- 4.7.6 Satellite Distribution 69 -- 4.7.7 Home Networks 70 -- 4.7.8 Comparing Wireless Local Networking Standards 78 -- 4.8 Reaching The End-user 80 -- 5 The Five Basic Formats Of Data Broadcasting 81 -- 5.1 Three Key Questions Regarding The Data Broadcasting Content 82 -- 5.1.1 Guaranteed Delivery Or Best Effort? 82 -- 5.1.2 Time Critical Delivery? 83 -- 5.1.3 Viewing On Delivery? 83 -- 5.2 Data Broadcasting Formats -- An Overview 83 -- 5.3 Cached Content Delivery 84 -- 5.3.1 Receiving And Deleting Cached Content 85 -- 5.3.2 Scheduling And Broadcasting Of Cached Content 93 -- 5.4 Package Delivery 95 -- 5.4.1 Applications, Usage Tracking And Billing Of Package Delivery 96 -- 5.4.2 Usage Tracking 96 -- 5.5 Audio/video Streaming 106 -- 5.5.1 Typical Applications For Audio/video Streaming 107 -- 5.5.2 Infrastructure Requirements For Audiolvideo Streaming 108 -- 5.5.3 Audio Video Stream Event Type 109 -- 5.5.4 Booking And Scheduling Considerations For A/v Streaming 110 -- 5.6 Data Streaming 111 -- 5.6.1 Applications For Data Streaming 111 -- 5.6.2 Granularity Of Data Streams 112 -- 5.7 Broadcast Guides 117 -- 5.7.1 The Media Context Of The Broadcast Guide 118 -- 5.8 Linking Broadcasting Services To The Internet 124 -- 5.8.1 The Three-layered Hybrid Medium 124 -- 5.8.2 Creating Bouncers 125 -- 6 Implementing A Data Broadcasting Platform 130 -- 6.1 Factors Determining Basic Platform Requirements 130 -- 6.1.1 The Role Of Content Management 132 -- 6.1.2 The Role Of Community Administration 132 -- 6.1.3 The Role Of Network Administration 132 -- 6.1.4 The Role Of Advertising Management 133 -- 6.2 Listing The Basic Functionality Required 133 -- 6.3 Subscription Management 136 -- 6.4 Data Encryption And Security 136 -- 6.4.1 Encryption And Conditional Access Systems 136 -- 6.5 Scheduling And Booking 137 -- 6.5.1 Features Of Scheduling Tools 140 -- 6.5.2 General Criteria Of Bandwidth Booking Systems 141 -- 6.5.3 Managing Booking Through A Transmission Chain 142 -- 6.6 Billing 144 -- 6.7 Reporting 144 -- 6.8 Media Object Tracking 145 -- 6.8.1 Digital Watermark/copyright Handling 148 -- 6.9 Intelligent Content Compiling 149 -- 6.10 Overall Platform Flexibility 149 -- 6.10.1 Hardware Independence 150 -- 6.10.2 Network Independence 150 -- 6.10.3 Browser Independence 150 -- 7 Data Broadcasting: The Media Opportunities 151 -- 7.1 Different Kinds Of Media Experiences 151 -- 7.2 Users Of The Data Broadcasting Medium 155 -- 7.2.1 Professional Applications 157 -- 7.2.2 Consumer Applications 166 -- 8 Creating Data Broadcasting Applications And Services: 26 Steps 175 -- 8.1 Creation Process Overview 175 -- 8.2 Process Details Of The Channel Planning Phase 180 -- 8.2.1 Setting The Team 180 -- 8.2.2 Determining The Management Process 181 -- 8.2.3 Defining The Vision For The Channel 182 -- 8.2.4 Market Research 183 -- 8.2.5 End-user Segmentation 185 -- 8.2.6 Target Group Research 185 -- 8.2.7 Channel Marketing Strategy 188 -- 8.2.8 Preliminary Implementation Plan 189 -- 8.2.9 Content Sourcing And Value Proposition 189 -- 8.2.10 Preliminary Commercial Review 190 -- 8.2.11 Lists Of Deliverables 190 -- 8.2.12 Resources And Cost Estimate 191 -- 8.2.13 Content Exploration And Analysis 191 -- 8.2.14 Initial Design Specification 192 -- 8.2.15 Channel Operations And Maintenance Plan 193 -- 8.2.16 Complete Design And Functionality Specification 196 -- 8.3 Process Details Of The Channel Implementation Phase 197 -- 8.3.1 Internal Test 198 -- 8.3.2 User Test 199 -- 8.3.3 Technical Alpha Test 201 -- 8.3.4 Technical Beta Test 201 -- 8.4 Process Details Of The Channel Launch Phase 201 -- 8.4.1 Channel Packaging 201 -- 8.4.2 Channel Sign-off 202 -- 8.4.3 Channel Release 202 -- 8.4.4 Channel Acceptance 202 -- 9 Operating Networks Of Multiple Data Broadcasting Channels 203 -- 9.1 Editorial Issues For Multi-channel Network Operation 203 -- 9.1.1 Multi-channel Scheduling 203 -- 9.1.2 Broadcast Guide And Information Channel Operations 205 -- 9.1.3 Electronic Tutorial 207 -- 9.1.4 Test Channel 207 -- 9.2 Technical Issues For Multi-channel Operation 207 -- 9.2.1 Providing A Basic Channel Operations Infrastructure 207 -- 9.2.2 Data Gathering And Processing Procedures 208 -- 9.2.3 Backbone Transportation Network 209 -- 9.2.4 Data On-ramping 210 -- 9.2.5 Client Software Deployment 210 -- 9.2.6 Delivering The Initial Installation Software 211 -- 9.2.7 Following Up With Software Upgrades 212 -- 9.2.8 Incident/rfd Handling 212 -- 9.3 Commercial Issues For Multi-channel Operation 213 -- 9.3.1 Product Policy For The Channel Network 213 -- 9.3.2 Support Infrastructure 215 -- 9.3.3 Media Object Tracking 216 -- 9.3.4 Subscription Management 216 -- 9.3.5 Channel Network Marketing Control 216 -- 10 The Commercial Drivers Behind Data Broadcasting 218 -- 10.1 How Value Flows Through The Value Chain 219 -- 10.2 Sharing The Added Value Throughout The Value Chain 221 -- 10.2.1 Value For Basic Core Technology Enablers 221 -- 10.2.2 Value For Basic Commercial Enablers 223 -- 10.2.3 Value For Early Adopters 238 -- 10.2.4 Value In The Growth And Maturity Phase 240 -- 11 Data Broadcasting In The Future 242. Lars Tvede, Peter Pircher, Jens Bodenkamp. Includes Index. Previously Published As: Data Broadcasting : The Technology And The Business. C1999. Data broadcasting will produce global changes to the way media is created, distributed and used, both professionally and privately. Now fully updated this revised edition continues to be a truly groundbreaking volume presenting an exhaustive overview of the specific data broadcasting and bordering technologies concerned. * Features new sections on wireless communications * Explains how data broadcasting can solve traffic problems on the internet * Discusses the technical implications of data broadcasting over different network infrastructures * Examines the process of developing and launching multimedia channels in a data broadcasting environment Data Broadcasting equips executives and developers in the telecommunications, software, hardware and media industries with an invaluable analysis of the main commercial, editorial and technical opportunities that data broadcasting can provide