Design Thinking For Dummies

• Develop your unique design thinking mindset • Build a creative toolbox that inspires new ideas • Examine how design thinking applies across industries • Challenge your creativity methods Design thinking is not just the property of graphic designers. This approach to creating solutions by thinking from the customer perspective can lead to new and innovative ideas that old methods could not approach. Design Thinking For Dummies provides a jump-start to get you and your organization on the path to new creativity. Written by a design thinking thought leader, this book helps you through the design thinking cycle and shows how it can help any industry. Inside... • Building creative environments • Facilitating design thinking workshops • Implementing your solutions • Applying design thinking to business • Tips for transforming your organization Design Thinking For Dummies® To view this book's Cheat Sheet, simply go to www.dummies.com and search for “Design Thinking For Dummies Cheat Sheet” in the Search box. Table of Contents Cover Introduction About This Book Conventions Used in This Book Foolish Assumptions What You Don’t Have to Read How This Book Is Organized Icons Used in This Book Beyond the Book Where to Go from Here Part 1: Getting Started with Design Thinking Chapter 1: Everything You Need to Know About Design Thinking This Is Design Thinking Seeing What Design Thinking Can Do Understanding the Basics of Design Thinking Start Design Thinking Right Away Chapter 2: Understanding the Principles of Design Thinking Focusing on People Early On More than Traditional Market Research Finding the Lead User Actively Involving the Lead User Developing Empathy Illustrating Ideas Failing in Order to Learn Ensuring Diversity on the Team Offering Team-Oriented and Creative Workspaces Making the Process Flexible Yet Focused Chapter 3: Creating Ideal Conditions Ensuring a Positive Attitude Encouraging the Willingness to Change Arousing Curiosity Asking For (and Receiving) Support from the Top Asking For (and Receiving) Creative Freedom Enabling Fast Decisions in the Design Thinking Process Tolerating Mistakes During Design Thinking Find the Competencies You Need for the Task at Hand Chapter 4: Planning a Design Thinking Project Defining the Project Goals Planning Work Packages Correctly Planning for the Sequence Correctly Planning for Your Resources Correctly Planning for the Project Budget Chapter 5: Supporting Teamwork in the Project Assembling the Team Clarifying Communication within the Team Arranging Workshops Designing Common Spaces Part 2: The Problem Phases Chapter 6: Understanding the Task Finding the Right Search Area A Well-Defined Task Is a Task Half-Solved Identifying Knowledge Gaps Systematically Closing Knowledge Gaps Estimating Influences on the Task Reformulating the Task Chapter 7: Putting Yourself in the Roles of Others Recognizing Empathy as a Key to Success Proceeding with Empathy Collecting Information Evaluating Information Chapter 8: Observing People in Action Putting Observations to Proper Use Thoroughly Preparing Your Observations Your Observations in a Systematic Fashion Applying Consistent Observational Methodologies Chapter 9: Redefining the Problem Finding the Task Focusing On the Right People Recognizing the Needs of Your Target Users Analyzing Needs as Tasks Selecting the Most Important Wishes and Problems Determining the Right Point of View Part 3: The Solution Phases Chapter 10: Finding Ideas Mastering the Creative Process Opening Up Sources of New Ideas Understanding the Creative Principles Know the Success Factors for Increasing Creativity Selecting the Appropriate Creativity Techniques Chapter 11: Developing Ideas Intuitively and Creatively Solving Difficult Problems Intuitively and Creatively Generating Ideas by Brainstorming Inspiring with Random Words Getting New Stimuli through Provocations Changing Perspectives with the Walt Disney Method Assuming Different Mindsets with the Six Hats Method Chapter 12: Evaluating Ideas Selecting the Right Evaluation Method Relying on Diversity in the Team for Your Evaluations Quickly Selecting Ideas Evaluating the Advantages of (and Barriers to) Ideas Evaluating Ideas with Checklists Making the Chances for Success Measurable Chapter 13: Designing Prototypes Understanding the Benefit of Experiments Clarifying Tasks in the Prototype Phase Developing and Using Prototypes Efficiently Using Different Prototypes Making Ideas Clear and Tangible Chapter 14: Testing Ideas and Assumptions Clarifying Tasks in the Test Phase Testing with Interviews Testing with Online Studies Learning from Test Results Part 4: The Part of Tens Chapter 15: Ten Success Factors for Interviews Ensuring Good Preparation Finding the Right Entry Taking Notes Correctly Listening Actively Paying Attention to Emotions Always Following Up Concluding Discussions Successfully Completing a Sufficient Number of Interviews Postprocessing Interviews Using Every Opportunity Chapter 16: Ten Success Factors for Implementing Your Idea Prepare the Structures Encourage Collaboration and Communicate Openly Create a Sense of Urgency Establish a Leadership Coalition Communicate a Vision for the Culture of Innovation Establish a Company Culture Tolerant of Mistakes Broadly Empower Employees Overcome Resistance Counter Objections Curb Euphoria Index About the Author Connect with Dummies End User License Agreement List of Tables Chapter 5 TABLE 5-1 The RACI Matrix Chapter 6 TABLE 6-1 Evaluation Diagram for Influencing Factors Outside the Company TABLE 6-2 Analysis Grid for a Stakeholder Analysis Chapter 8 TABLE 8-1 Data Sheet for Observations Chapter 12 TABLE 12-1 Example of a Scoring Method TABLE 12-2 Pair Comparison Chapter 14 TABLE 14-1 Testing Assumptions about the Target Users TABLE 14-2 Testing Assumptions about the Customer’s Problem or Wish TABLE 14-3 Testing Assumptions about the Benefits of the Idea Chapter 16 TABLE 16-1 Invalidating Killer Phrases List of Illustrations Chapter 1 FIGURE 1-1: The design thinking process. Chapter 4 FIGURE 4-1: Using a task board. FIGURE 4-2: Working with a bar graph. Chapter 5 FIGURE 5-1: A T-shaped person. Chapter 6 FIGURE 6-1: With the fishbone diagram, you can systematically search for the ca... Chapter 7 FIGURE 7-1: Example of the description of a persona. FIGURE 7-2: A diagram for the empathy map. FIGURE 7-3: A customer journey for acquiring a hotel accommodation. FIGURE 7-4: Analysis grid for the customer journey. Chapter 9 FIGURE 9-1: The steps of a means-end analysis. Chapter 10 FIGURE 10-1: The creative process. FIGURE 10-2: Developing a culture of innovation with mind-mapping. FIGURE 10-3: An example of the development of an alarm clock with a morphologic... Chapter 11 FIGURE 11-1: Template for the 635 method. Chapter 12 FIGURE 12-1: In the PPCO method, the advantages, potentials, barriers, and appr... Chapter 13 FIGURE 13-1: Storyboarding template. Innovate your business by incorporating design thinking Organizations that can innovate have an advantage over competitors who stick to old processes, models, and products . Design Thinking For Dummies walks would-be intrapreneurs through the steps of incorporating design thinking principles into their organizations. Written by a recognized expert in the field of design thinking, the book guides readers through the steps of adapting to a design thinking culture, identifying customer problems, creating and testing solutions, and making innovation an ongoing process. The book covers the crucial and central topics in design thinking, including: Adopting a design thinking mindset Building creative environments Facilitating design thinking workshops Working through the design thinking cycle Implementing your solutions And many more Design Thinking For Dummies is a great starting place for people joining design-oriented teams and organizations, as well as small businesses and start-ups seeking to take advantage of the same methods and techniques that large firms have used to grow and succeed.

• Develop your unique design thinking mindset
• Build a creative toolbox that inspires new ideas
• Examine how design thinking applies across industries

Challenge your creativity methods

Design thinking is not just the property of graphic designers. This approach to creating solutions by thinking from the customer perspective can lead to new and innovative ideas that old methods could not approach.??Design Thinking For Dummies??provides a jump-start to get you and your organization on the path to new creativity. Written by a design thinking thought leader, this book helps you through the design thinking cycle and shows how it can help any industry.

Inside...

• Building creative environments
• Facilitating design thinking workshops
• Implementing your solutions
• Applying design thinking to business
• Tips for transforming your organization