Developing Mental Toughness

Mental Toughness is about how effectively individuals respond to stress, pressure and challenge. This ground-breaking book explains the concept of mental toughness, clearly and effectively. Tracing its development from sports psychology into organizational development, health and education;it is the first book to look at mental toughness and its application at the organizational level. Written for anyone coaching individuals and teams for improved performance, Developing Mental Toughness contains practical guidance on delivering techniques which will radically improve people's abilities not just to respond to but also to harness the affects of stress and pressure. The book covers the core skills and techniques required to recognise, use and develop mental toughness in others including: evaluation, ROI, and improving attention spans. Shopper Marketing details how marketers can influence the buying decision in-store. The 35 contributors from top companies around the world have packed the book with practical advice on shopper needs and trends, retail environments, effective packaging and much more to equip product and brand managers, packaging experts, merchandising specialists and more with the tools they need to be successful in this field of sales promotion. The second edition of Shopper Marketing has been fully updated to include a new forward by marketing guru Philip Kotler and 12 new articles that reflect the current changes in the fast growing area, focusing specifically on the international scope, the online presence and the future of shopper marketing. New case studies from India, China, Brazil and Japan also add to the depth and breadth of the first edition. "The aim of shopper marketing is to convert browsing shoppers into active purchasers at the point of sale. Although a relatively new area of marketing, it has attracted increased investment year on year - and according to surveys is growing even faster than internet advertising. Edited by two highly respected practitioners, Shopper Marketing demonstrates how marketers can influence the buying decision in-store, including practical advice on shopper needs and trends, retail environments, effective packaging and much more. The second edition has been fully updated and revised, with new material on shopper marketing in the international context and a new foreword by marketing guru Philip Kotler"-- Provided by publisher