Drive

The New York Times bestseller that gives readers a paradigm-shattering new way to think about motivation from the author of When: The Scientific Secrets of Perfect Timing "A bold and persuasive call to bring our understanding of human motivation out of the realm of folklore and into the realm of science... Drive will make you rethink everything you do to motivate yourself and those around you." - Richard Wiseman, author of 59 Seconds and QuirkologyMost people believe that the best way to motivate is with rewards like money — the carrot-and-stick approach. That's a mistake, says Daniel H. Pink (author of To Sell Is Human: The Surprising Truth About Motivating Others). In this provocative and persuasive new book, he asserts that the secret to high performance and satisfaction - at work, at school, and at home — is the deeply human need to direct our own lives, to learn and create new things, and to do better by ourselves and our world. "As Dan Pink's new book Drive argues, financial incentives are no longer enough to give a business an edge: in an economy driven by ideas and creativity, it's more effective to give workers a sense of purpose, of mastery, of autonomy over their time and their tasks. Because the only certainty in the decade to come is that disruptive change is going to continue to catch out businesses that are unprepared." - Daily TelegraphDrawing on four decades of scientific research on human motivation, Pink exposes the mismatch between what science knows and what business does — and how that affects every aspect of life. He examines the three elements of true motivation — autonomy, mastery, and purpose - and offers smart and surprising techniques for putting these into action in a unique book that will change how we think and transforms how we live.