Electronic Commerce : Principles and Practice

This four-part overview of electronic commerce offers a more thorough and technical view of the subject than many recent books on the subject. The book provides a balance of theories, applications, and hands-on material. It is divided into four parts: Electronic Commerce Basics, Electronic Commerce Supporting Activities, Implementation and Management Issues in Electronic Commerce, and Appendix and Glossary.The book's chapters begin with introductions of leading companies with significant e-commerce expertise and at least two small case studies. They include 10 or more hands-on exercises, encouraging readers to explore and analyze sites, and a list of key terms and bibliographic citations. They conclude with 25-30 review questions and 6-10 projects for further investigation. *Offers a generalist's overview of the field and its major players for people with little or no technical background*Every chapter starts with an industry profile and two information boxes, which serve as case studies and point to practical applications *Projects and hands-on exercises conclude each chapter This four-part overview of electronic commerce offers a more thorough and technical view of the subject than many recent books on the subject. The book provides a balance of theories, applications, and hands-on material. Electronic Commerce is divided into four parts: Electronic Commerce Basics, Electronic Commerce Supporting Activities, Implementation and Management Issues in Electronic Commerce, and Appendix and Glossary. The book's chapters begin with introductions of leading companies with significant e-commerce expertise and at least two small case studies. They include 10 or more hands-on exercises, encouraging readers to explore and analyze sites, and a list of key terms and bibliographic citations. They conclude with 25-30 review questions and 6-10 projects for further investigation. Offers a generalist's overview of the field and its major players for people with little or no technical background Every chapter starts with an industry profile and two information boxes, which serve as case studies and point to practical applications Projects and hands-on exercises conclude each chapter This four-part overview of electronic commerce offers a more thorough and technical view of the subject than many recent books on the subject. The book provides a balance of theories, applications, and hands-on material. It is divided into four parts: Electronic Commerce Basics, Electronic Commerce Supporting Activities, Implementation and Management Issues in Electronic Commerce, and Appendix and Glossary.
The book's chapters begin with introductions of leading companies with significant e-commerce expertise and at least two small case studies. They include 10 or more hands-on exercises, encouraging readers to explore and analyze sites, and a list of key terms and bibliographic citations. They conclude with 25-30 review questions and 6-10 projects for further investigation.

*Offers a generalist's overview of the field and its major players for people with little or no technical background
*Every chapter starts with an industry profile and two information boxes, which serve as case studies and point to practical applications
*Projects and hands-on exercises conclude each chapter This four-part overview of electronic commerce offers a more thorough and technical view of the subject than many recent books on the subject. The book provides a balance of theories, applications, and hands-on material. It is divided into four parts: Electronic Commerce Basics, Electronic Commerce Supporting Activities, Implementation and Management Issues in Electronic Commerce, and Appendix and Glossary. The book's chapters begin with introductions of leading companies with significant e-commerce expertise and at least two small case studies. They include 10 or more hands-on exercises, encouraging readers to explore and analyze sites, and a list of key terms and bibliographic citations. They conclude with 25-30 review questions and 6-10 projects for further investigation. *Offers a generalist's overview of the field and its major players for people with little or no technical background *Every chapter starts with an industry profile and two information boxes, which serve as case studies and point to practical applications *Projects and hands-on exercises conclude each chapter Front Cover; Electronic Commerce; Copyright Page; Contents; Chapter 11. Security Issues and Measures: Protecting Electronic Commerce Resources; Preface; About the Author; Acknowledgments; Part I: Electronic Commerce Basics; Chapter 1. Getting Started with Electronic Commerce; Chapter 2. Electronic Commerce Fundamentals; Chapter 3. Electronic Commerce in Action; Chapter 4. Intranets and Extranets; Chapter 5. Electronic Data Interchange; Part II: Electronic Commerce Supporting Activities; Chapter 6. Electronic Payment Systems; Chapter 7. Marketing and Advertising on the Web. Part III: Implementation and Management Issues in Electronic CommerceChapter 8. Technologies and Applications to Support Electronic Commerce; Chapter 9. Infrastructure for Electronic Commerce; Chapter 10. Personal, Social, Organizational, Legal, Tax, and International Issues; Chapter 12. Building a Successful Electronic Commerce Site: A Life Cycle Approach; Part IV: Appendix and Glossary; Appendix A. Basic Web Literacy and Instructions. This textbook for business students overviews the business strategies and digital technologies used by companies engaged in buying and selling on the Internet. Bidgoli (California State University) describes e-commerce business models, on-line auctions as a successful application, the types of computer networks available, electronic data interchange, and security measures for protecting data resources. After studying this chapter you should be able to do the following: Review electronic commerce (e-commerce) and its major components.