EMail Marketing For Dummies (For Dummies)

E-mail seems like a terrific marketing tool -- until you think about all that spam clogging up your own inbox. But of course YOUR message isn't spam. So how do you use e-mail to market without becoming a spammer? Done properly, e-mail marketing is highly effective. E-Mail Marketing For Dummies can help you send your message to the inboxes of the world while observing professional standards, improving your deliverability, and executing your e-mail marketing strategy in line with current laws. You'll discover the secrets to creating professional and inviting e-mail messages, locating receptive respondents, tracking the results, and finding out whether your program is working. You'll be able to: Combine e-mail with other marketing media Develop a winning strategy, build a quality e-mail list, and find success Comply with anti-spam laws Set reasonable objectives Decide whether to use an e-mail service provider Brand your e-mails Build relationships with your customers Increase your "open" rate and find out who's actually opening your e-mails Use e-mail to improve search engine optimization And if you're not a bona fide, pocket-protector-carrying geek, this book is perfect. It's written for business people who need to get return on their time as well as their marketing efforts. Whether you read it straight through or dive right into the part you need most, E-Mail Marketing For Dummies is all about using e-mail to help your business prosper.

Send your message to the inboxes of the world

Develop a winning strategy, build a quality e-mail list, and find success

Done properly, e-mail marketing is highly effective. This book tells you how to use e-mail marketing properly and effectively so that no one sees you as a nasty spammer. You'll discover the secrets to creating professional and inviting e-mail messages, locating receptive respondents, tracking the results, and finding out whether your program is working.

Discover how to:

• Combine e-mail with other marketing media

• Comply with anti-spam laws

• Set reasonable objectives

• Brand your e-mails

• Build relationships with your customers

• Increase your open rate

Introduces a series of effective and proven strategies for designing, launching, and conducting an e-mail marketing campaign that can increase sales and promote a product or brand reputation, with tips on how to build a list, send the right message, avoid sending spam, track results, and work with the latest technology. Original. John Arnold shows would-be e-mail marketers how to conduct effective campaigns - and avoid crossing the line into spam. Topics covered include: building a list, determining the proper message format and frequency, creating effective messages, tracking results and steering clear of spamming techniques I'm new to this form of marketing and it gave me not only a great introduction to this form of marketing, but also provides examples to go by. This book gives you the outline, the rest is up to your imagination and creativity.