"A collection of essays from scholars around the globe examining the ethical issues and problems associated with some of the major areas within contemporary international communication: journalism, PR, marketing communication, and political rhetoric"--Provided by publisher. Introduction: The essence of the debate -- Alexander G. Nikolaev -- Part I. From Theory to Practice: -- 1. Cultural diversity and moral relativism in communication ethics -- Clifford G. Christians; -- 2. What does it mean to be moral?: a cross-cultural and cross-religious analysis of morality among Muslims and Christians in Britain and France -- Stephen M. Croucher -- Part II. : The Ethics of International Political Rhetoric: -- 3. The rhetoric of democracy -- Gerard Elfstrom; -- 4. 'America will call evil by its name': evil as a theologically and morally loaded notion in American foreign policy discourse -- Aana Kasafi Perkins -- Part III. : Ethical Issues in International Journalism: -- 5. Saving or drowning?: the paradox of attempting ethics in international news and communication -- Iman Roushdy-Hammady; -- 6. Identities, ethics, and international communication in the French context -- Élisabeth Le; -- 7. The dilemmas of war and peace reporting -- Richard Lance Keeble -- Part IV. International PR and Public dommunication: -- 8. Ethics, cultures, and global social marketing health campaigns -- Terry L. Rentner and Lara Lengel; -- 9. An ethical-theory-based analysis of the social responsibilities of three global corporations: ExxonMobil, Shell, and Pfizer -- Cornelius B. Pratt and Wöle Adamolekun; -- 10. Cultural and historical aspects of media transparency in Russia -- Katerina Tsetsura; -- 11. Visual ethics in public relations: an analysis of Latin American government web sites -- Melissa A. Johnson and Eileen M. Searson -- Part V. : Is Education the Answer?: -- 12. The invisible dimension of international communication: is it possible to teach others 'the right ethical standards'? -- Svetlana Sablina and Bella Struminskaya; -- 13. Instead of a conclusion: Is education the answer? or What may all this mean? -- Alexader G. Nikolaev. Front Matter....Pages i-xii Introduction: The Essence of the Debate....Pages 1-19 Front Matter....Pages 21-21 Cultural Diversity and Moral Relativism in Communication Ethics....Pages 23-34 What Does It Mean to be Moral? A Cross-Cultural and Cross-Religious Analysis of Morality among Muslims and Christians in Britain and France....Pages 35-51 Front Matter....Pages 53-53 The Rhetoric of Democracy....Pages 55-70 ‘America Will Call Evil by its Name’: ‘Evil’ as a Theologically and Morally Loaded Notion in American Foreign Policy Discourse....Pages 71-84 Front Matter....Pages 85-85 Saving or Drowning? The Paradox of Attempting Ethics in International News and Communication....Pages 87-102 Identities, Ethics and International Communication in the French Context....Pages 103-118 The Dilemmas of War and Peace Reporting....Pages 119-134 Front Matter....Pages 135-135 Ethics, Cultures and Global Social Marketing Health Campaigns....Pages 137-153 An Ethical-Theory-Based Analysis of the Social Responsibilities of Three Global Corporations: ExxonMobil, Shell and Pfizer....Pages 154-171 Cultural and Historical Aspects of Media Transparency in Russia....Pages 172-182 Visual Ethics in Public Relations: An Analysis of Latin American Government Websites....Pages 183-198 Front Matter....Pages 199-199 The Invisible Dimension of International Communication: Is It Possible to Teach Others ‘the Right Ethical Standards’?....Pages 201-219 Instead of a Conclusion: Is Education the Answer? Or What May All This Mean?....Pages 220-262 Back Matter....Pages 263-277 A collection of essays from scholars around the globe examining the ethical issues and problems associated with some of the major areas within contemporary international communication: journalism, PR, marketing communication, and political rhetoric. This unique collection explores contemporary ethical issues and problems in international communication. Written by scholars from around the world focusing on global ethical issues for a global audience, the volume considers theoretical issues of international communication ethics and provides specific practical examples and case studies. Key areas within the field of international communication are discussed, including journalism, international PR and public communication, political rhetoric and education, making this an important inclusion to the current literature "A collection of essays from scholars around the globe examining the ethical issues and problems associated with some of the major areas within contemporary international communication: journalism, PR, marketing communication, and political rhetoric"-- Provided by publisher