Exploring public relations

'The definitive academic text in PR - Comprehensive theory, contemporary ideas, international examples & practical cases' Content: 1. Public relations origins : definitions and history -- 2. Management and organisation of public relations -- 3. Role of the public relations practitioner -- 4. Media context of contemporary public relations and journalism -- 5. Public relations and democracy -- 6. Community and society : corporate social responsibility (CSR) -- 7. International context of public relations -- 8. Public relations theories -- an applied overview : systems theories -- 9. Public relations theories -- an applied overview : alternative approaches -- 10. Public relations as planned communication -- 11. Public relations research and evaluation -- 12. Audiences, stakeholders, publics -- 13. Corporate image, reputation and identity Focusing on public relations, this work aims to build your knowledge and understanding with a practical approach