Eye Tracking in User Experience Design

__Eye Tracking for User Experience Design__ explores the many applications of eye tracking to better understand how users view and interact with technology. Ten leading experts in eye tracking discuss how they have taken advantage of this new technology to understand, design, and evaluate user experience. Real-world stories are included from these experts who have used eye tracking during the design and development of products ranging from information websites to immersive games. They also explore recent advances in the technology which tracks how users interact with mobile devices, large-screen displays and video game consoles. Methods for combining eye tracking with other research techniques for a more holistic understanding of the user experience are discussed. This is an invaluable resource to those who want to learn how eye tracking can be used to better understand and design for their users. * Includes highly relevant examples and information for those who perform user research and design interactive experiences * Written by numerous experts in user experience and eye tracking. * Highly relevant to anyone interested in eye tracking & UX design * Features contemporary eye tracking research emphasizing the latest uses of eye tracking technology in the user experience industry.

Eye Tracking for User Experience Design explores the many applications of eye tracking to better understand how users view and interact with technology. Ten leading experts in eye tracking discuss how they have taken advantage of this new technology to understand, design, and evaluate user experience. Real-world stories are included from these experts who have used eye tracking during the design and development of products ranging from information websites to immersive games. They also explore recent advances in the technology which tracks how users interact with mobile devices, large-screen displays and video game consoles. Methods for combining eye tracking with other research techniques for a more holistic understanding of the user experience are discussed. This is an invaluable resource to those who want to learn how eye tracking can be used to better understand and design for their users.

• Includes highly relevant examples and information for those who perform user research and design interactive experiences
• Written by numerous experts in user experience and eye tracking.
• Highly relevant to anyone interested in eye tracking & UX design

• Features contemporary eye tracking research emphasizing the latest uses of eye tracking technology in the user experience industry.

Eye Tracking for User Experience Design explores the many applications of eye tracking to better understand how users view and interact with technology. Ten leading experts in eye tracking discuss how they have taken advantage of this new technology to understand, design, and evaluate user experience. Real-world stories are included from these experts who have used eye tracking during the design and development of products ranging from information websites to immersive games. They also explore recent advances in the technology which tracks how users interact with mobile devices, large-screen displays and video game consoles. Methods for combining eye tracking with other research techniques for a more holistic understanding of the user experience are discussed. This is an invaluable resource to those who want to learn how eye tracking can be used to better understand and design for their users. EDITORS: Jennifer Romano Bergstrom, User Experience Research Leader at Fors Marsh Group Andrew Schall, Director of User Experience at SPARK Experience Design. Publisher's note Content: Front Matter , Pages i-ii Copyright , Page iv Dedication , Page v Acknowledgments , Page xiii About the Editors , Pages xv-xvi List of Contributors , Pages xvii-xviii Foreword , Pages xix-xx 1 - Introduction to Eye Tracking , Pages 3-26 2 - Visual Search , Pages 27-45 3 - Usability Testing , Pages 49-80 4 - Physiological Response Measurements , Pages 81-108 5 - Forms and Surveys , Pages 111-137 6 - Information Architecture and Web Navigation , Pages 139-162 7 - Web Content , Pages 163-186 8 - E-commerce Websites , Pages 187-216 9 - Social Media , Pages 217-253 10 - Mobile , Pages 255-290 11 - Gaming , Pages 291-310 12 - Older Adults , Pages 313-329 13 - Low Literacy Users , Pages 331-348 14 - The Future of Eye Tracking and User Experience , Pages 351-360 Glossary , Pages 361-365 Index , Pages 367-374