Facebook Marketing for Dummies.

**Discover how to leverage the power of the Facebook community to achieve your business marketing goals Facebook boasts an extremely devoted user base, with more than 65 billion page visits per month. With Facebook, an organization can market and promote their brand, products, or services via the network's built-in components of profile pages, polls, community building, advertising, word-of-mouth marketing, and business applications. This insightful resource focuses on the strategies, tactics, and techniques necessary to lead your organization into the world of Facebook marketing. Packed with vital real-world case studies, the book serves as a must-have guide for the most reliable, responsible, and ethical business and marketing practices with Facebook. * A helpful reference that discusses essential strategies, tactics, and techniques for excelling in the world of Facebook marketing * Examines setting up a business profile page, hosting an event on Facebook, and tracking your return-on-investment * Shares strategies for successful Facebook advertising campaigns * Demonstrates how to create widgets and Facebook applications Face it: this essential book contains everything you need to know for your foray into Facebook marketing. **Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.****

Connect with customers by putting your best face forward with Facebook marketing

Facebook continues to grow, engaging an ever-widening demographic base. Why wouldn’t you want to market your business to its hundreds of millions of loyal members, especially when you can build a Facebook Page for free? Learn how to use the Wall, start a discussion, host an event, and promote your business. Branch out into more engaging Facebook ad strategies and measure your marketing success!

• Make up your mind — learn how Facebook marketing works and what to keep in mind as you seek a new kind of relationship with your customers

• Above the crowd — design a Facebook Page that makes your business stand out and create a strategy for viral marketing success in Facebook

• Go guerilla — tap into Facebook’s efficient network of connections to expand your customer base

• Get connected — use Facebook Connect to engage your visitors with the same social features that have built Facebook’s popularity

• The next level — host a contest, develop an application, or use Facebook as a giant focus group with Facebook survey applications

Open the book and find:

• Fascinating facts about the changing Facebook demographics

• How to use the site to promote your business

• Facebook business etiquette tips

• Characteristics of a successful Page for your business

• Ten great Facebook business blogs

• How to host a Facebook event

• Tips for optimizing your Facebook ad campaign

• Reasons why your company needs a Facebook presence

Learn to:

• Use the Facebook tools and built-in applications to connect with your customers

• Develop a successful Facebook ad campaign by targeting key demographics

• Gather marketing information through Facebook Insights

• Extend your Facebook clients to your own Web site with Facebook Connect

Pt. I. Getting Started on Facebook Ch. 1. Introducing Facebook Marketing Ch. 2. Joining the Facebook Community Ch. 3. Finding Your Way Around Pt. II. Putting Facebook to Work Ch. 4. Creating a Page for Your Business Ch. 5. Developing a Facebook Marketing Plan Ch. 6. Promoting Your Page Ch. 7. Facing Facebook Groups Ch. 8. Hosting Facebook Events Pt. III. Strategies for Advertising Success Ch. 9. Checking out Advertising Options and Strategies Ch. 10. Measuring Advertising Success - One Click at a Time Ch. 11. Buying and Selling within the Marketplace Pt. IV. Riding the Facebook Viral Wave Ch. 12. Dressing Up Your Facebook Page with Applications Ch. 13. Hosting Your Own Facebook Contest Ch. 14. Surveying the Crowd Ch. 15. Reaching out Further with Facebook Connect Pt. V. The Part of Tens Ch. 16. Ten Reasons Why Your Business Needs a Facebook Page Ch. 17. Ten Business Etiquette Tips for Facebook Ch. 18. Ten Facebook Blogs for Business Ch. 19. Ten (Plus One) Must-Have Facebook Applications for Your Business Appendix A. Web Links For Facebook Marketing Appendix B. Protecting Your Identity in Facebook. Discusses the strategies, tactics, and techniques needed to use Facebook as an effective marketing tool and explains how to design a Facebook page, host a contest, and create an advertising campaign.