Inside Magazines : A Career Builder's Guide

First published in 1989. This book is the first full-length career guide to the industry which explains how magazines are published and what sorts of jobs are available within magazine companies. Written by a director of a magazine publishing company, it details the personal and professional qualifications necessary to achieve success in magazine publishing, sets out the routes into the business and gives advice on necessary training. It has appendixes which will be invaluable to the job seeker, including a list of major magazine publishing companies and contact names and addresses. Inside Magazines is co-published with the Periodical Publishers Association. Book Cover......Page 1 Half-Title......Page 2 Title......Page 4 Copyright......Page 5 Contents......Page 6 Acknowledgements......Page 8 Introduction......Page 9 1. The Periodical Publishing Scene......Page 12 2. The Way In......Page 20 3. How a Magazine is Published: Systems and Jobs......Page 25 4. Editorial......Page 32 5. The Advertisement Department......Page 40 6. The Design Studio......Page 47 7. The Production Department......Page 53 8. Marketing and Promotion......Page 60 9. Circulation and Distribution......Page 66 10. The Management......Page 72 11. Training......Page 80 Members of the Periodical Publishers Association......Page 86 Useful Addresses......Page 93 Sources......Page 96 Glossary of Terms......Page 98 Index......Page 110 First published in 1989. Routledge is an imprint of Taylor & Francis, an informa company THE PERIODICAL PRESS is prolific and diverse, expanding and profitable.