Interactions, Images and Texts : A Reader in Multimodality

Multimodality is a fast-growing interdisciplinary approach that aims to analyze the interplay of multiple modes such as gaze, gesture or spoken language that are utilized in interaction, and to examine the multimodal production and consumption of communicated messages. This Reader provides a comprehensive text of current research into multimodality, outlining in-depth delineation of each primary theoretical and methodological approach, as well as personal accounts of scholars, who are responsible for the various approaches’ advancements. The book additionally offers a plethora of analysis chapters, written by scholars from across the world, with vastly diverse themes ranging from buying popcorn, protests in Oman, coaching sessions and identity, to kitesurfing, typography, TV news, billboards, workplace practices, or analyzing web pages, Facebook, comic books, and more. Flexible and easy to use, the Reader includes key terms, suggested further readings, and a project idea for each chapter. The key terms for the chapters also comprise the extensive alphabetical glossary. Brief introductions for the analysis chapters, written by the editors, summarize the topic, explain the methodology used, outline the thematic orientation, and link each chapter to other chapters in the book. Showcasing multimodal analysis in detail, this Reader is essential reading for undergraduate and postgraduate students, for emergent researchers, and for advanced scholars who wish to gain insight into the current state of multimodal research. Table of contents Contributors 1. Introduction I. Multimodal Theory And Methodology: How Are They Developed? 2. From Mediated Discourse And Nexus Analysis To Geosemiotics: A Personal Account 3. Developing Multimodal (Inter)Action Analysis: A Personal Account 4. About Images And Multimodality: A Personal Account 5. Developing A Gem (Genre And Multimodality) Model II. Multimodal Theory And Methodology: What Are Their Facets? 6. Mediated Discourse Analysis 7. Nexus Analysis 8. Geosemiotics: Discourses In Place 9. Introduction To Multimodal (Inter)Action Analysis 10. Multimodal Analysis Of New Corporate Genres 11. Multimodal Genre Analysis III. Conducting Multimodal Research 12. Multimodal Approaches 13. Systemic Functional Multimodal Discourse Analysis 14. Multimodal Transcription: A Case Study 15. How-To-Analyze Webpages 16. A Participatory Approach To ‘Analysing’ Visual Data: Involving Practitioners In Visual Feedback 17. Collecting Video Data: Role Of The Researcher 18. Studying Social Actors: Some Thoughts On Ethics IV. Sample Analyses 19. Mediation As Interrelationship: Example Of Kitesurfing 20. Vertical Identity Production And Māori Identity 21. The Matrix Phenomenon 22. Typography 23. Multimodal Constructions Of Factuality And Authenticity In Tv-News Bulletins 24. Facebook: A Multimodal Discourse Analysis Of (Semi-)Automated Communicative Modes 25. 3-D Realisation Of Discourse: The Case Of War Monuments 26. Multimodality And Space Exploration: Communicative Space In Action 27. Mediated Discourse Analysis, ‘Embodied Learning’ And Emerging Social And Professional Identities 28. Comic Books 29. Multimodality In Literature: An Analysis Of Jonathan Safran Foer’S A Primer For The Punctuation Of Heart Disease 30. Concluding Remarks Glossary Index This reader is a comprehensive introductory text for the study of multimodality and offers a wide range of approaches and data sets illuminating the value of multimodal investigations for education, sociology, anthropology, linguistics, psychology, and communication. With an extensive list of further readings, suggested assignments, and an alphabetic glossary, the book is a useful companion to students and researchers alike. [Publisher's note] Suitable for the study of multimodality, this book offers a range of approaches and data sets illuminating the value of multimodal investigations for education, sociology, anthropology, linguistics, psychology, and communication.