Introducing Semiotics: A Graphic Guide (Graphic Guides)

Introducing Semiotics outlines the development of sign study from its classical precursors to contemporary post-structuralism. Through Paul Cobley's incisive text and Litza Jansz's brilliant illustrations, it identifies the key semioticians and their work and explains the simple concepts behind difficult terms. For anybody who wishes to know why signs are crucial to human existence and how we can begin to study systems of signification, this book is the place to start.-- Provided by publisher Why study signs? This perennial question of philosophy is answered in the 20th century by the science of semiotics. An animal's cry, poetry, the medical symptom, media messages, language disorders, architecture, marketing, body language - all these, and more, fall within the sphere of semiotics. Introducing Semiotics outlines the development of sign study from its classical precursors to contemporary post-structuralism. Through Paul Cobley's text and Litza Jansz's illustrations, this seminal introduction identifies the key semioticians and their work and explains the simple concepts behind difficult terms. For anybody who wishes to know why signs are crucial to human existence and how we can begin to study systems of signification, this book is the place to start. Outlines the development of sign study from its classical precursors to contemporary post-structuralism. This title identifies the key semioticians and their work and explains the simple concepts behind difficult terms. It is suitable for those who wish to know why signs are crucial to human existence.