Linkedin Fd, 4e (For Dummies)

Build your network, find a job, and been seen as a thought leader LinkedIn is your number-one personal branding tool, and this friendly guide shows you how to harness it to build connections and relationships--and stand out in the world's largest professional network. LinkedIn For Dummies walks you step by step through creating an eye-catching profile and demonstrates how to successfully expand your reach by connecting with colleagues, customers, and like-minded individuals from around the globe. Plus, you'll discover how to become a thought leader by publishing your cutting-edge research on LinkedIn's native publishing network, Pulse, and interact with your connections through updates. Connections have never been more vital to a successful career, and this new edition of LinkedIn For Dummies is here to make sure you don't miss out on your next big opportunity! From keeping track of your LinkedIn activities and writing and requesting recommendations to finding a job and using LinkedIn to cultivate sales leads, this friendly guide is the missing piece you've been waiting for to take your career from good to great--all with the click of a few buttons. Create a LinkedIn profile that showcases your skills and attracts contacts Find and connect with colleagues and industry leaders Understand LinkedIn etiquette and best practices Use LinkedIn to find a job, develop sales leads, and market your services Don't be left out--link up with this fully updated introduction to the Internet's hottest professional networking tool. Title Page......Page 5 Copyright Page......Page 6 Table of Contents......Page 9 Introduction......Page 15 And Just Who Are You?......Page 16 Beyond the Book......Page 17 Where to Go from Here......Page 18 Part 1 LinkedIn Basics......Page 19 Chapter 1 Looking into LinkedIn......Page 21 Discovering Your New Contact Management and Networking Toolkit......Page 22 Keeping track of your contacts......Page 23 Understanding the different degrees of network connections......Page 24 Building your brand and profile......Page 27 Looking for a job now or later......Page 28 Expanding your network......Page 30 Weighing free versus paid accounts......Page 31 Comparing the paid accounts......Page 32 Upgrading to a premium account......Page 34 Touring the top navigation bar......Page 36 Looking at the Account & Settings page......Page 38 Chapter 2 Sign Up and Create Your Profile......Page 41 Joining with an invitation......Page 42 Completing the sign-up process......Page 44 Starting to Build Your Network......Page 53 Chapter 3 Completing Your Profile......Page 57 Adding Your Summary and Basic Information to LinkedIn......Page 58 Writing your summary first......Page 59 Updating your LinkedIn profile’s Summary and Basic Information sections......Page 61 Completing the Contact Info and Additional Information for Your Profile......Page 64 Adding a Position to Your LinkedIn Profile......Page 69 Reporting Your Education on Your Profile......Page 72 Reviewing Your LinkedIn Profile......Page 75 Setting your profile URL and public view......Page 76 Part 2 Finding Others and Getting Connected......Page 81 Searching Your First-Degree Connections......Page 83 Searching the LinkedIn Network......Page 87 Searching by keyword......Page 88 Searching by name......Page 90 Searching for someone by company or job title......Page 93 Performing advanced searches......Page 95 Saving your searches for future use......Page 96 Chapter 5 Managing Introductions and InMail......Page 99 Using InMail Versus Asking for Introductions......Page 100 Understanding introductions......Page 101 Getting to know InMail......Page 102 Planning your approach to each party in the introduction......Page 103 Sending an introduction request message......Page 105 Sending InMail......Page 107 Managing Introduction Requests......Page 109 Accepting requests and forwarding the introduction......Page 110 Gracefully declining requests......Page 112 Chapter 6 Growing Your Network......Page 115 Building a Meaningful Network......Page 116 Finding newly added colleagues......Page 119 Finding classmates......Page 120 Using the People You May Know feature......Page 122 Browsing your connections’ networks......Page 125 Sending requests to existing members......Page 129 Sending requests to nonmembers......Page 131 Communicating the value of joining LinkedIn......Page 133 Removing people from your network......Page 134 Accepting (or Gracefully Declining) Invitations......Page 136 Chapter 7 Connecting with and Endorsing Your Network......Page 139 Interacting with Your Network with LinkedIn Contacts......Page 140 Understanding how LinkedIn Contacts is structured......Page 141 Using LinkedIn Contacts......Page 142 Giving and Receiving Endorsements on LinkedIn......Page 148 Endorsing someone on LinkedIn......Page 150 Accepting endorsements on LinkedIn......Page 152 Managing your endorsements......Page 154 Part 3 Growing and Managing Your Network......Page 159 Chapter 8 Staying in the Know with LinkedIn Pulse......Page 161 Understanding LinkedIn Pulse......Page 162 Configuring LinkedIn Pulse......Page 164 Enjoying LinkedIn Pulse on the Go......Page 167 Setting Up Digest Notifications......Page 168 Writing a Long-Form Post for LinkedIn......Page 170 Managing Your Post Interactions......Page 174 Chapter 9 Exploring the Power of Recommendations......Page 175 Understanding Recommendations......Page 176 Choose wisely, grasshopper: Deciding who to recommend......Page 178 Look right here: Making your recommendation stand out......Page 179 Creating a recommendation......Page 180 Choosing who to request recommendations from......Page 183 Creating a polite recommendation request......Page 184 Gracefully Declining a Recommendation (or a Request for One)......Page 186 Editing or removing recommendations you’ve made......Page 188 Removing a recommendation or requesting a revision......Page 190 Chapter 10 Monitoring Your LinkedIn Activities Through Your Home Page......Page 193 Using the LinkedIn Home Page as Your Command Console......Page 194 Having LinkedIn automatically contact you......Page 196 Understanding your Inbox......Page 200 Tracking Your InMail Messages......Page 202 Tracking sent invitations......Page 203 Tracking received invitations......Page 205 Importing Contacts into LinkedIn......Page 207 Importing a contacts list from Outlook......Page 208 Importing contacts from a web-based e-mail program......Page 211 Creating your contacts export file in LinkedIn......Page 214 Exporting contacts to Outlook......Page 215 Exporting contacts to Yahoo! Mail......Page 216 Exporting connections to Mac OS X Contacts book......Page 219 Chapter 12 Accessing LinkedIn with Your Mobile Devices......Page 221 Surveying the Different LinkedIn Apps......Page 222 Installing a LinkedIn Mobile App......Page 224 Breaking Down the Sections of the LinkedIn Mobile App......Page 228 Connecting Your App Usage with Website Usage......Page 231 Part 4 Finding Employees, Jobs, and Companies......Page 233 Chapter 13 Finding Employees......Page 235 Managing Your Job Listings......Page 236 Posting a job listing......Page 237 Advertising your job listing to your network......Page 240 Reviewing applicants......Page 243 Screening Candidates with LinkedIn......Page 246 Using Strategies to Find Active or Passive Job Seekers......Page 247 Chapter 14 Finding a Job......Page 249 Searching for an open position......Page 250 Improving your visibility and attractiveness......Page 253 Checking your profile visibility settings......Page 255 Optimizing your LinkedIn profile......Page 256 Implementing Job Search Strategies That Involve LinkedIn......Page 258 Leveraging your connections......Page 259 Taking advantage of your alma mater......Page 260 Finding target company referrals......Page 261 Chapter 15 Following Companies on LinkedIn......Page 263 Searching for Companies......Page 264 Requirements for a Company page......Page 268 Adding a Company page to LinkedIn......Page 269 Part 5 Using LinkedIn for Everyday Business......Page 275 Chapter 16 Getting Connected with LinkedIn Groups......Page 277 Reaping the Benefits of LinkedIn Groups......Page 278 Understanding the Two Types of LinkedIn Groups......Page 279 Joining a Group......Page 280 Starting and Participating in Group Discussions......Page 284 Creating a Group......Page 288 Setting Up the Group and Inviting Members......Page 291 Building and managing your member list......Page 293 Crafting your invitation e-mail......Page 295 Approving members to your group......Page 296 Chapter 17 Using Sales and Marketing Techniques for Yourself and Your Business......Page 299 Optimizing your profile......Page 300 Marketing yourself to your network......Page 302 Using online marketing tactics with LinkedIn......Page 305 Generating leads with the Advanced People search......Page 307 Finding the decision maker......Page 309 Preparing for the client meeting......Page 311 Reporting a positive sale......Page 313 Understanding LinkedIn Ads......Page 315 Finding Out About Filtering Options......Page 317 Creating a New Ad Campaign......Page 319 Managing Your LinkedIn Ad Campaign......Page 325 Chapter 19 Miscellaneous Creative Uses of LinkedIn......Page 329 LinkedIn and Google Alerts......Page 330 LinkedIn Archives and Data Syncing......Page 331 LinkedIn and Evernote work together......Page 333 Building Your Focus Group......Page 335 Building your network before moving to a new city......Page 337 Arranging face-to-face meetings when traveling......Page 339 Networking with LinkedIn . . . in person!......Page 340 Part 6 The Part of Tens......Page 345 Do Keep Your Profile Complete and Current......Page 347 Don’t Use Canned Invitations......Page 348 Don’t Expect Everyone to Network Like You Do......Page 349 Do Give LinkedIn Messages Equal Importance......Page 351 Don’t Spam......Page 353 Do Be Proactive About Making New Connections......Page 354 Do Add Value to the Process......Page 355 Don’t Confuse Quantity with Quality......Page 356 The Official LinkedIn Blog......Page 357 LinkedIn Learning Webinars......Page 358 LinkedIn YouTube Channel......Page 359 Linked Conversations — Podcast......Page 360 One Update for Multiple Sites with Buffer......Page 361 Index......Page 363 EULA......Page 385 LinkedIn is your personal branding tool, and this friendly guide shows you how to harness it to build connections and relationships and stand out in the world's largest professional network. This book walks you step by step through creating an eye-catching profile and demonstrates how to successfully expand your reach by connecting with colleagues, customers, and like-minded individuals from around the globe. Plus, you'll discover how to become a thought leader by publishing your cutting-edge research on LinkedIn's native publishing network, Pulse, and interact with your connections through updates. Connections have never been more vital to a successful career, and this new edition is here to make sure you don't miss out on your next big opportunity! From keeping track of your LinkedIn activities and writing and requesting recommendations to finding a job and using LinkedIn to cultivate sales leads, this friendly guide is the missing piece you've been waiting for to take your career from good to great, all with the click of a few buttons **Build your network, find a job, and been seen as a thought leader**__LinkedIn For Dummies__Connections have never been more vital to a successful career, and this new edition ofis here to make sure you don't miss out on your next big opportunity! From keeping track of your LinkedIn activities and writing and requesting recommendations to finding a job and using LinkedIn to cultivate sales leads, this friendly guide is the missing piece you've been waiting for to take your career from good to great--all with the click of a few buttons.Create a LinkedIn profile that showcases your skills and attracts contactsFind and connect with colleagues and industry leadersUnderstand LinkedIn etiquette and best practicesUse LinkedIn to find a job, develop sales leads, and market your servicesDon't be left out--link up with this fully updated introduction to the Internet's hottest professional networking tool. Build your network, find a job, and been seen as a thought leader LinkenIn is your number-one personal branding tool, and this friendly guide shows you how to harness it to build connections and relationships and stand out in the world's largest professional network. LinkedIn For Dummies walks you step by step through creating an eye-catching profile and demonstrates how to successfully expand your reach by connecting with colleagues, customers, and like-minded individuals from around the globe. Plus, you'll discover how to become a thought leader by publishing your cutting-edge research on LinkedIn's native publishing network, Pulse, and interact with your connections through updates Describes how to use LinkedIn, an online network of professionals used for job hunting and networking. Discusses how to market yourself and find a job