Make easy money with Google : using the AdSense advertising program. - Includes index

Force your Web site to start earning its keep by using Google to draw more eyes - and wallets - to your content. In this four-color guide from veteran author and Web developer Eric Giguere, you'll learn all about Google's AdSense program and how you can use it to make your Web site more profitable.For starters, you'll learn how to deliver targeted ads and Google search boxes to your content pages to earn extra revenue. You'll also learn how to customize ads and search boxes, filter out inappropriate ads, track ad earnings, and more. Online marketers agree that AdSense is one of the best tools you can use to draw dollars to your site. Let Giguere show you how to make the most of it with this clear, practical, easy-to-read guide.

Get your Web site to "show you the money" by using Google to draw more eyes—and wallets—to your content. In this friendly, four-color guide from veteran author and Web developer Eric Giguere, you'll learn all about Google's AdSense program and how you can use it to make your Web site or blog more profitable. Written in an easy-to-read, non-technical style, this book follows three average people—Claude, Stef, and Anita—as they learn to create money-making blogs and Web sites. Through their experiences, you'll learn: basic Web terminology; the Google Adsense nuts and bolts; how to host, build, and publish targeted ads and Google search boxes to your Web site; filter out inappropriate ads; track page performance; drive traffic to your site; and more. A four-part companion Web site features a blog, includes reader resources, and details the techniques discussed in the book.

Online marketers agree that AdSense is one of the best tools you can use to draw dollars to your site. Let Giguere show you how to make the most of Google and have fun doing it!

Focuses on Google's Ad Sense program and how you can use it to make your Web site or blog profitable. This book helps to learn basic Web terminology; the Google Adsense nuts and bolts; how to host, build, and publish targeted ads and Google search boxes to your Web site; filter out inappropriate ads; track page performance; and more.