Marketing beef

Overview: Painfully-shy accountant, Evan McCormick, is conservative with his money and tough on his body, yet the decent nest egg he’s amassed and the toned physique he’s formed isn’t enough to fulfill him. Evan’s starving for affection. As an introvert, bonding with others isn’t Evan’s best quality. When Dillon—an impeccable-dressed and debonair ad executive—joins the firm, Evan lets his guard down. An office scandal and sexually-overt billboards popping up all over New England bring the two together in this funny yet romantic tale.