Marketing Myopia

Overview: Kids and adults alike love Roald Dahl s deliciously wicked books. Loved for their gleefully evil villains and their often mischievous sensibility, Dahl s books introduce us to fantastic creatures and bizarre places -- and encourage our imaginations to run wild. 'the Ultimate Children's Story' - David Walliams Greetings To You, The Lucky Finder Of This Gold Ticket From Mr Willy Wonka! I Shake You Warmly By The Hand! Tremendous Things Are In Store For You! One Miraculous Moment Changes Charlie Bucket's Life Forever. A Boy Who Only Gets To Eat Cabbage Soup For Breakfast, Lunch And Dinner Finds A Golden Ticket That Will Take Him Into Willy Wonka's Magical Chocolate Factory. Joining Him On The Tour Are Four Horrible Blighters: Augustus Gloop - A Great Big Greedy Nincompoop, Veruca Salt - A Spoiled Brat, Violet Beauregarde - A Repulsive Little Gum-chewer And Mike Teavee - A Tv Addict. With A Chocolate River, Crafty Squirrels And Mysterious Oompa Loompas, Mr Wonka's Chocolate Factory Is The Strangest, Most Magnificent Place Charlie Has Ever Seen. What Other Surprises Are In Store For The Lucky Ticket Winners? Roald Dahl's Bone Chilling Classic The Witches Is Soon To Be A Major Motion Picture, Starring Anne Hathaway. Phizzwhizzing new cover look and branding for the World's NUMBER ONE Storyteller!The famous story of Charlie Bucket and his Golden Ticket, and Willy Wonka and his amazing chocolate factory. Mr Willy Wonka, the most wondrous inventor in the world, opens his gates of his amazing chocolate factory to five lucky children. Gobstoppers, wriggle sweets and a river of melted chocolate delight await - Charlie needs just one Golden Ticket and these delicious treats could all be his!'The ultimate children's story ever' - David Walliams Now you can listen to CHARLIE AND THE CHOCOLATE FACTORY and other Roald Dahl audiobooks read by some very famous voices, including Kate Winslet, David Walliams and Steven Fry - plus there are added squelchy soundeffects from Pinewood Studios! Look out for new Roald Dahl apps in the App store and Google Play- including the disgusting TWIT OR MISS! and HOUSE OF TWITS inspired by the revolting Twits Greetings to you, the lucky finder of this Gold Ticket from Mr Willy Wonka! Tremendous things are in store for you! Charlie Bucket's life is about to change forever, thanks to one miraculous moment! Willy Wonka, chocolate maker extraordinaire, has hidden five golden tickets in five ordinary bars of chocolate, and any child who finds one will get the chance to visit his incredible factory. And Charlie has found one . . . But so have . . . Augustus Gloop - a glutton for chocolate Veruca Salt - a spoiled and selfish brat Violet Beauregarde - a repulsive gum-chewer Mike Teavee - a television fiend With a chocolate river , delectable confectionery and mysterious Oompa Loompas , Mr Wonka's factory is the most wondrous place Charlie has ever seen. Charlie and the Chocolate Factory is a 1964 children's novel by British author Roald Dahl. The story features the adventures of young Charlie Bucket inside the chocolate factory of eccentric chocolatier Willy Wonka. Charlie and the Chocolate Factory was first published in the United States by Alfred A. Knopf, Inc. in 1964 and in the United Kingdom by George Allen & Unwin 11 months later. In the 2012 survey published by SLJ, a monthly with primarily US audience, Charlie was the second of four books by Dahl among their Top 100 Chapter Books, one more than any other writer. Time magazine in the US included the novel in its list of the 100 Best Young-Adult Books of All Time. Charlie Bucket loves chocolate - and Mr Willy Wonka, the most wondrous inventor in the world, is opening the gates of his amazing chocolate factory to five lucky children. It's the prize of a lifetime and all you have to do is find one of the five Golden Tickets. Charlie is the last lucky winner to join Willy Wonka in a tour of his factory - where some amazing surprises, both good and bad, await the children The mysterious and most wondrous inventor Willy Wonka is opening the gates of his Chocolate Factory for just one day, and for Charlie Bucket it promises to be a mouth-watering chance to feast his eyes on sweets beyond his wildest imagination.