Media and communication
Paddy Scannellقیمت نهایی
- تخفیف زماندار−۵٬۰۰۰ تومان
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نسخه اصلی و اورجینال
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مشخصات کتاب
- نویسنده
- Paddy Scannell
- سال انتشار
- ۲۰۰۷
- فرمت
- زبان
- انگلیسی
- حجم فایل
- ۶٫۲ مگابایت
- شابک
- 9781282337350، 9781412902687، 9781412902694، 9781446211847، 9781446232613، 9781849208307، 9786612337352، 1282337351، 1412902681، 141290269X، 1446211843، 1446232611، 1849208301، 6612337354
دربارهٔ کتاب
"An excellent book providing students with a historical understanding of mass media and communication. Theories, concepts and models are intertwined throughout the chapters challenging students to critically understand and evaluate the role of mass media in society."
- Stephanie Goodwin, University of Central Lancashire
"In a field whose boundaries are porous and where there is no consensus as to the core concepts, theories and thinkers, Scannell brings certainty to his effort to identify key moments in the history of the study of the media and communication... Essential reading for anyone interested in the historical development of the study of the media in the US and the UK."
- Times Higher Education
"His account of these major writers and movements is both comprehensive and clearly written, and will be appreciated by students and academics alike Content: Mass communication: Lazarsfeld, Adorno, Merton, USA, 1930s and 1940s -- Mass culture: Horkheimer, Adorno, Brecht, Benjamin, Germany/USA, 1930s and 1940s -- The end of the masses: Merton, Lazarfeld, Riesman, Katz, USA, 1940s and 1950s -- Culture and communication: Leavis, Hoggart, Williams, England, 1930s-1950s -- Communication and technology: Innis, McLuhan, Canada, 1950s-1960s -- Communication as interaction: Goffman and Garfinkel, USA, 1950s-1970s -- Communication and language: Austin, Grice, Sacks, Levinson, UK/USA, 1950s-1970s -- Communication as ideology: Hall, UK, 1960s and 1970s -- Communication and publicness: Habermas, Germany (USA/UK), 1950s-1990s. Paddy Scannell is one of the early pioneers of media studies in the UK. He brings his vast knowledge and experience to give an account of the development of thinking about the media from the 1930s onwards. His overview of the history of media theory is lucid, engaging and a highly informative and provocative account of how theories and their proponents have been shaped by the social and cultural context of the period in which they live. In a field whose boundaries are porous and where there is no consensus as to the core concepts, theories and thinkers, Scannell brings certainty to his effort
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