Online Community Management For Dummies

Learn to manage your online community to boost your business and build your brand Online communities are the neighborhoods of the Internet, where different personalities who share a common interest can learn, discuss, and interact. It's up to you, as the community manager, to guide, monitor, respond to, and assess the activities of your community to benefit your company and build loyalty. It's a big job, and here's how to do it! Compare and choose -- decide on the type of social community your business needs Hat dance -- learn to be a leader, advocate, editor, brand evangelist, referee, liaison, and problem solver Gotta have rules -- establish guidelines that encourage quality participation Meet the group -- find innovative ways to learn about members and solicit their input Listen and share -- pay attention to comments, participate in discussions, and follow through on solving problems Build traffic -- make your site irresistible with valuable content and use quality keywords for high search rankings Study the stats -- install the right programs to monitor your community and let the results guide your strategy Go offline -- use speaking engagements, conferences, and fun events to draw new members Open the book and find: What you need to know about online communities Ways to sell your community's value to the boss How to handle difficult members Tips for growing your community Why you should visit other communities How to use what you learn Ten things every community manager should do More resources for community managers Learn to: Identify core tasks for community managers Build and maintain positive relationships within your online community Establish policies and transparency Manage comments, respond to criticism, and evaluate ROI

Learn to manage, grow, and communicate with your online community

Online community management is a growing profession and companies are investing in online communities in order to gain consumer insights into products and to test new products. An effective and dedicated community manager is essential to engage and manage a successful online consumer community. This straightforward-but-fun guide shows you how to effectively manage, grow, and communicate with your online community. Clear coverage shares tips for dealing with customers and fans through Twitter, Facebook, forums, and blogs.

A practical approach shows you how to ensure that visitors to your site are satisfied, kept happy, and return. You'll explore the various types of online communities and benefit from learning an assortment of tips and tools that will help you stand out above the competition, attract more visitors and gain the attention of potential advertisers and investors.

• Aims at providing community managers the information they need to get a handle on their online communities and make them successful
• Addresses the role of the community manager, the core community management tasks, and how to create an online community
• Highlights ways to build relationships within your community, evaluate return on investment, and handle and respond to criticism
• Offers advice for establishing policies and transparency and encouraging community interaction

Online Community Management For Dummies is the ideal introductory guide for making sure that visitors to your site have a good experience and return for more.

Learn to manage, grow, and communicate with your online community

Online community management is a growing profession and companies are investing in online communities in order to gain consumer insights into products and to test new products. An effective and dedicated community manager is essential to engage and manage a successful online consumer community. This straightforward-but-fun guide shows you how to effectively manage, grow, and communicate with your online community. Clear coverage shares tips for dealing with customers and fans through Twitter, Facebook, forums, and blogs.

A practical approach shows you how to ensure that visitors to your site are satisfied, kept happy, and return. You'll explore the various types of online communities and benefit from learning an assortment of tips and tools that will help you stand out above the competition, attract more visitors and gain the attention of potential advertisers and investors.

• Aims at providing community managers the information they need to get a handle on their online communities and make them successful
• Addresses the role of the community manager, the core community management tasks, and how to create an online community
• Highlights ways to build relationships within your community, evaluate return on investment, and handle and respond to criticism
• Offers advice for establishing policies and transparency and encouraging community interaction

Online Community Management For Dummies is the ideal introductory guide for making sure that visitors to your site have a good experience and return for more.

Annotation Learn to manage, grow, and communicate with your online community Online community management is a growing profession and companies are investing in online communities in order to gain consumer insights into products and to test new products. An effective and dedicated community manager is essential to engage and manage a successful online consumer community. This straightforward-but-fun guide shows you how to effectively manage, grow, and communicate with your online community. Clear coverage shares tips for dealing with customers and fans through Twitter, Facebook, forums, and blogs. A practical approach shows you how to ensure that visitors to your site are satisfied, kept happy, and return. You''ll explore the various types of online communities and benefit from learning an assortment of tips and tools that will help you stand out above the competition, attract more visitors and gain the attention of potential advertisers and investors. Aims at providing community managers the information they need to get a handle on their online communities and make them successful Addresses the role of the community manager, the core community management tasks, and how to create an online community Highlights ways to build relationships within your community, evaluate return on investment, and handle and respond to criticism Offers advice for establishing policies and transparency and encouraging community interaction Online Community Management For Dummies is the ideal introductory guide for making sure that visitors to your site have a good experience and return for more Introduction 1 Part I: The Basics of Online Community Management 7 Chapter 1: Fostering an Online Community 9 Chapter 2: What You Have to Know about Online Communities 31 Part II: Embracing the Community Manager s Role 47 Chapter 3: Becoming an Online Community Manager 49 Chapter 4: Establishing Community Policies and Guidelines 75 Part III: Building a Productive Online Community 111 Chapter 5: Getting Started with Your Online Community 113 Chapter 6: Communicating with Your Community 125 Chapter 7: Listening to Your Community 145 Chapter 8: Building Kids Communities 167 Part IV: Growing Your Community 177 Chapter 9: Welcoming New Members 179 Chapter 10: Encouraging Community Interaction and Involvement 193 Chapter 11: Attracting More People to Your Website 203 Part V: Assessing the Health of Your Community 217 Chapter 12: Evaluating Community Participation 219 Chapter 13: Paying Attention to the Numbers 231 Chapter 14: Making Decisions Based on Your Findings 243 Part VI: Taking Your Community Offline 249 Chapter 15: Fostering Community Growth with Offl ine Activity 251 Chapter 16: Hosting Meetups and Tweetups 261 Part VII: The Part of Tens 273 Chapter 17: Ten Essential Community Manager Tasks 275 Chapter 18: Ten Must-Have Skills for Community Managers 281 Chapter 19: Ten Best Practices of a Community Manager 289 Index 297 Learn to manage, grow, and communicate with your online community Online community management is a growing profession and companies are investing in online communities in order to gain consumer insights into products and to test new products. An effective and dedicated community manager is essential to engage and manage a successful online consumer community. This straightforward-but-fun guide shows you how to effectively manage, grow, and communicate with your online community. Clear coverage shares tips for dealing with customers and fans through Twitter, Facebook, forums, and blogs.--Résumé de l'éditeur