Pendulum : How Past Generations Shape Our Present and Predict Our Future

Politics, manners, humor, sexuality, wealth, even our definitions of success are periodically renegotiated based on the new values society chooses to use as a lens to judge what is acceptable. Are these new values randomly chosen or is there a pattern? Pendulum chronicles the stuttering history of western society; that endless back-and-forth swing between one excess and another, always reminded of what we left behind. There is a pattern and it is 40 years: 2003 was a fulcrum year, as was 1963, its opposite. Pendulum explains where we have been as a society, how we got here, and where we are headed. If you would benefit from a peek into the future, you would do well to read this book. Review "Pendulum offers fascinating insights into the surprises and revelations of shifting social trends throughout history. Roy H. Williams and Michael Drew answer the age-old question: What makes us tick?" ---Harvey Mackay, author of Swim With the Sharks Without Being Eaten Alive About the Author Roy H. Williams, the owner of Wizard of Ads, Inc., serves the advertising and marketing needs of business owners around the globe. He is the bestselling author of several books, including Destinae, The Wizard of Ads, Magical Worlds of the Wizard of Ads, and Secret Formulas of the Wizard of Ads, which was named the Wall Street Journal's number one business book in 1999. The founder of the Wizard Academy, Roy currently lives in Austin, Texas, with his wife, Pennie. Michael R. Drew, a leading book marketer in the publishing industry, has propelled nearly seventy-five books onto national bestseller lists, including the Wall Street Journal, USA Today and the New York Times, and has garnered over 1,000 #1 rankings for books on Amazon.com through his Promote A Book services. Michael heads a marketing agency that strives to build strong and real relationships with his clients and their audiences, increase sales in a natural manner, and maximize the depth and longevity of that relationship through its Persona Architecture and Platform Building programs. Michael has presented the Pendulum theory on stage with and for the Dali Lama, Sir Richard Branson, and Steven R. Covey, and privately for the Executive Committee at Franklin Covey. Michael lives in Austin, Texas. Coming soon... Coming soon... General,Social Science,Future Studies Epiphany "We" versus "me" What defines a generation? Duality Alpha voices and the six-year transitionary window The limits of predictability 1923-1933 : first half of the upswing into "we" 1933-1943 : the second half of the upswing, reaching the zenith of "we" Three thousand years of "we" and the origin of Western society 1943-1953 : the first half of the downswing of "we" 1953-1963 : the second half of the downswing of "we" 1963-1973 : the first half of the upswing into "me" 1973-1983 : the upswing of "me" reaches its limit Three thousand years of "me" : a "me" is about big dreams 1983-2003 : the twenty-year downswing from "me" 2003-2023 : the twenty-year upswing into "we" one more time 2013-2023 : what happens next? : a discussion of experts Uses of the pendulum Pendulum in the Bible. Politics, manners, humor, sexuality, wealth, even our definitions of success are periodically renegotiated based on the new values society chooses to use as a lens to judge what is acceptable. Are these new values randomly chosen or is there a pattern? __Pendulum__ chronicles the stuttering history of western society; that endless back-and-forth swing between one excess and another, always reminded of what we left behind. There is a pattern and it is 40 years: 2003 was a fulcrum year, as was 1963, its opposite. __Pendulum__ explains where we have been as a society, how we got here, and where we are headed. If you would benefit from a peek into the future, you would do well to read this book. From New York Times bestselling author and speaker Roy H. Williams and business guru Michael R. Drew comes a revolutionary book outlining the surprising societal phenomenon that unlocks the secrets to success in the worlds of business, politics, advertising, entertainment, and more. Previously available only through private speaking engagements, the wisdom that bolstered the careers of political leaders, celebrities and business owners is now available to you in this entertaining and innovative book. Identifies patterns in the way society judges acceptability, revealing a forty-year cycle in Western society that explains current trends and viewpoints that are shaping the successes of today's political, business, and celebrity figures