آمار کسب‌وکار عملی (ویرایش هشتم)

Practical Business Statistics, Eighth Edition, offers readers a practical, accessible approach to managerial statistics that carefully maintains, but does not overemphasize mathematical correctness. The book fosters deep understanding of both how to learn from data and how to deal with uncertainty, while promoting the use of practical computer applications. This trusted resource teaches present and future managers how to use and understand statistics without an overdose of technical detail, enabling them to better understand the concepts at hand and to interpret results. The text uses excellent examples with real world data relating to business sector functional areas such as finance, accounting, and marketing. Written in an engaging style, this timely revision is class-tested and designed to help students gain a solid understanding of fundamental statistical principles without bogging them down with excess mathematical details. Provides users with a conceptual, realistic, and matter-of-fact approach to managerial statistics Offers an accessible approach to teach present and future managers how to use and understand statistics without an overdose of technical detail, enabling them to better understand concepts and to interpret results Features updated examples and images to illustrate important applied uses and current business trends Includes robust ancillary instructional materials such as an instructor’s manual, lecture slides, and data files