Pricing : policies and procedures

New in paperback Pricing is a vital and complex element of the marketing mix. The right price can be the key to profitability and the establishment of a sustainable and successful market position. The theme of this book is that the price for a product meshes marketing and manufacturing strategies in maximising the long-term profitability of the firm within the constraints of cost structure and the market place Expounds the view that the price for a product meshes marketing and manufacturing strategies in maximizing the long-term profitability of the firm within the constraints of cost and the market-place. Rather than cover the mechanics of pricing, this text emphasizes the total product concept. Pricing is a vital and complex element of the marketing mix. The right price can be the key to profitability and establishment of a sustainable market position. This applications-oriented approach covers pricing for different types of business