Пропаганда: 16+

“Bernays'honest and practical manual provides much insight into some of the most powerful and influential institutions of contemporary industrial state capitalist democracies.”—Noam Chomsky “The conscious and intelligent manipulation of the organized habits and opinions of the masses is an important element in democratic society. Those who manipulate this unseen mechanism of society constitute an invisible government which is the true ruling power of our country.”—Edward Bernays A seminal and controversial figure in the history of political thought and public relations, Edward Bernays (1891–1995), pioneered the scientific technique of shaping and manipulating public opinion, which he famously dubbed “engineering of consent.” During World War I, he was an integral part of the U.S. Committee on Public Information (CPI), a powerful propaganda apparatus that was mobilized to package, advertise and sell the war to the American people as one that would “Make the World Safe for Democracy.” The CPI would become the blueprint in which marketing strategies for future wars would be based upon. Bernays applied the techniques he had learned in the CPI and, incorporating some of the ideas of Walter Lipmann, as well as his uncle, Sigmund Freud, became an outspoken proponent of propaganda as a tool for democratic and corporate manipulation of the population. His 1928 bombshell Propaganda lays out his eerily prescient vision for using propaganda to regiment the collective mind in a variety of areas, including government, politics, art, science and education. To read this book today is to frightfully comprehend what our contemporary institutions of government and business have become in regards to organized manipulation of the masses. Bernays honest and practical manual provides much insight into some of the most powerful and influential institutions of contemporary industrial state capitalist democracies. Noam Chomsky The conscious and intelligent manipulation of the organized habits and opinions of the masses is an important element in democratic society. Those who manipulate this unseen mechanism of society constitute an invisible government which is the true ruling power of our country. Edward Bernays A seminal and controversial figure in the history of political thought and public relations, Edward Bernays (18911995), pioneered the scientific technique of shaping and manipulating public opinion, which he famously dubbed engineering of consent. During World War I, he was an integral part of the U.S. Committee on Public Information (CPI), a powerful propaganda apparatus that was mobilized to package, advertise and sell the war to the American people as one that would Make the World Safe for Democracy. The CPI would become the blueprint in which marketing strategies for future wars would be based upon. Bernays applied the techniques he had learned in the CPI and, incorporating some of the ideas of Walter Lipmann, as well as his uncle, Sigmund Freud, became an outspoken proponent of propaganda as a tool for democratic and corporate manipulation of the population. His 1928 bombshell Propaganda lays out his eerily prescient vision for using propaganda to regiment the collective mind in a variety of areas, including government, politics, art, science and education. To read this book today is to frightfully comprehend what our contemporary institutions of government and business have become in regards to organized manipulation of the masses. "Эдвард Бернейс (1891-1995) - племянник Зигмунда Фрейда, 'отец пиара' и первооткрыватель научной техники формирования и управления общественным мнением. Каждый из нас много раз за день сталкивается с пропагандой даже не понимая, что является ее мишенью. Заходя в магазин, какие продукты вы выбираетеПросматривая телеафишу, на именах каких актёров останавливаете взглядОт кого зависит ваш выборВы уверены, что от вас! По мнению Бернейса пропаганда строится на том, что новые идеи проникают в общество через активно мыслящее меньшинство. Общественное мнение является непременным условием успеха любой деятельности монархического, конституционного, демократического или коммунистического правительства - по сути, оно и правительством-то является исключительно с согласия масс. Бернейс - создатель современной пропагандистской машины, пионер использования в PR-индустрии психологии и других социальных наук. Этот научный метод создания общественного мнения он назвал 'инжиниринг согласия', и в своей книге раскрывает идею об использовании пропаганды для управления коллективным разумом в различных областях, политике, искусстве, науке и образовании."--Troykaonline.com A fascinating and controversial look at how government and corporations control how we think and act, Propaganda outlines Edward Bernays's eerily prescient vision for regimenting the collective mind. Originally published in 1928, this manual of mass manipulation provides a detailed examination of how public discourse and opinion are shaped and controlled in politics, business, art, education and science. In a world dominated by political spin and media manipulation, Propaganda is an essential read for all who wish to understand how power is used by the ruling elite of our society.

Reprint of a seminal 1928 work from the father of public relations and modern political spin

Library Journal

Released in 1928, this was the first book that explored the use of propaganda as a government and business means of manipulating the masses. Bernays, the first public relations guru, was in charge of the U.S. Committee on Public Information, which had the task of designing an ad campaign to make World War I look like a good idea. Somehow it worked. He discusses that and much more here. Copyright 2004 Reed Business Information.

"A look at how government and corporations control how we think and act, Propaganda outlines Edward Bernays's vision for regimenting the collective mind. Originally published in 1928, this manual of mass manipulation provides a detailed examination of how public discourse and opinion are shaped and controlled in politics, business, art, education and science. In a world dominated by political spin and media manipulation, Propaganda is an essential read for all who wish to understand how power is used by the ruling elite of our society."--Jacket Глава I Организация хаоса Глава II Новая пропаганда Глава III Новые пропагандисты Глава IV Психология связей с общественностью Глава V Бизнес и общественность Глава VI Пропаганда и политическое руководство Глава VII Женское движение и пропаганда Глава VIII Пропаганда и образование Глава IX Пропаганда в системе социального обеспечения Глава X Наука и искусство Глава XI Механика пропаганды Previous ed.: New York: H. Liveright, 1928