Public Relations In The Networked Publics

In terms of both public relations and advertising, organizations that use the opportunities of digital media might differentiate from others. This differentiation can provide advantages for organizations. However, there may be threats as well as the opportunities of the digital media. In this regard, it is tried to investigate how organizations benefit from digital media on the researches presented in this book. Cover Copyright information Contents List of Contributors Scientific Advisory Committee Introduction Social Media Interaction and Digital Public Relations: The Example of Turkish Green Crescent Society Introduction 1 Social Media and Digital Communication 2 Social Media and the Changing Public Relations 3 Digital Target Audiences and Relationship Methods 4 Method 4.1 Sample Selection and Implementation 4.2 Findings and Interpretation 4.2.1 Findings on Attention-Drawing and Curiosity-Arousing 4.2.2 Findings with Supportive Content 4.2.3 Findings on Critical Thinking 5 Conclusion and Assessment References Data Storytelling and Digital Visualization Introduction 1 Storytelling from Ancient Times to Modern Age 2 Digital Culture and Visual Storytelling 3 Visual Form of Data Storytelling 4 Basics of Data Storytelling 4.1 Principles of Data Storytelling 5 Types of Data Storytelling 5.1 Magazine Style Data Storytelling 5.2 Annotated Charts 5.3 Flowcharts-Infographics 5.4 Partitioned Poster 5.5 Comics, Cartoons, and Animations 6 Conclusion References A Current and Capitalist Consumption Myth: Black Friday Introduction 1 Consumption 2 An Important Phenomenon in Consumption: Capitalism 3 Media Factor in the Consumption Process 4 A New Consumption Myth: Black Friday 5 Analysis: The Black Friday Network on Twitter 5.1 Method 6 Findings 7 Conclusion and Evaluation References Unexpected Events in Health Institutions and Digital Public Relations Introduction 1 The Structure of Healthcare Services and Unexpected Events 2 Unexpected Events in Health Services and Corporate Communication 3 The Use of Digital Media in Unexpected Events 4 Conclusion References Examining E-Complaints against Airline Companies in Terms of Public Relations Introduction 1 Strategic Issue Management 2 Issue Management Concerning Public Relations 3 Method 4 Findings 4.1 Delay 4.2 Broken Baggage Claim 4.3 Incomplete/Late Reimbursement 4.4 Gift Card/Coupon 4.5 Staff Behavior 4.6 Demand for Change or Readjustment on Ticket 4.7 Flight Cancellation 4.8 Being Late for the Flight 5 Conclusion References The Use of New Media for Digital Public Relations: The Case of Konya Universities Introduction 1 Public Relations and Media 2 Importance of Two-way Communication in Public Relations 3 The Place and Importance of the New Media in the Public Relations Process 4 Method 5 Findings Conclusion References The Use of Digital Storytelling as a Public Relations Tool for Corporate Reputation: The Sample of Tat Gida Farmer Stories Introduction 1 The Concept of Storytelling 2 Digital Storytelling 3 Relationship between Public Relations and Digital Storytelling 4 From Digital Stories to Corporate Reputation 5 Method 6 Findings Conclusion References Independent and Nonverbal Postmodern Relationship Forms in the Network Age Introduction 1 Health Myth 2 The Hegemony of Vision and the Depth of Sound 3 High-Enticaplosive Advertisements 4 Transparent Nihilism or the End of Pleasure 5 The Unbearable Lightness of Peeping, or Getting Caught in the Net 6 Fi series as a Postmodern Life Trailer 7 Discourse Analysis 8 In Lieu of Conclusion References Organizations’ use of Social Media from the Perspective of Dialogical Communication and Marketing-Oriented Public Relations 1 Introduction 2 Marketing-Oriented Public Relations 3 Dialogical Communication and Public Relations 4 Framework of the Study 4.1 Finding Concerning the Use of Dialogical Principles in Social Media 4.2 Finding about the Use of Dialogical Principles in Social Media for Marketing-Oriented Public Relations 5 Conclusion and Evaluation References How Twitter Was Used during the 2018 Presidential Election by the Candidates in Turkey Image Creation in the Context of Dramaturgy Theory1 Introduction 1 Definition of Self and Created Self-Image Presentation 2 Presentation of Self in Social Media and Creating Images 3 Use of Social Media in Political Communication 4 Method 5 Results 6 Conclusion References Social Media Presence of Banks in Terms of Public Relations: The Example of Ziraat Bank, Iş Bank, and Kuveyt Türk Participation Bank Introduction 1 Public Relations in Banking Sector 2 The Public Relations Need of Banks 3 Twitter as a Social Media Tool of Banks for Public Relations 3.1 Components of Twitter 3.2 Benefits of Twitter for the Banks 4 Method 5 Findings 6 Conclusion References List of Figures List of Tables Authors In terms of both public relations and advertising, organizations that use the opportunities of digital media might differentiate from others. This differentiation can provide advantages for organizations. However, there may be threats as well as the opportunities of the digital media. In this regard, it is time to investigate how organizations benefit from digital media on the researches presented in this book