Qualitative content analysis is a powerful method for analyzing large amounts of qualitative data collected through interviews or focus groups. It is frequently employed by students, but introductory textbooks on content analysis have largely focused on the quantitative version of the method. In one of the first to focus on qualitative content analysis, Margrit Schreier takes students step-by step through: - creating a coding frame - segmenting the material - trying out the coding frame - evaluating the trial coding - carrying out the main coding - what comes after qualitative content analysis - making use of software when conducting qualitative content analysis. Each part of the process is described in detail and research examples are provided to illustrate each step. Frequently asked questions are answered, the most important points are summarized, and end of chapter questions provide an opportunity to revise these points. After reading the book, students are fully equiped to conduct their own qualitative content analysis. Designed for upper level undergraduate, MA, PhD students and researchers across the social sciences, this is essential reading for all those who want to use qualitative content analysis. Qualitative content analysis is a powerful method for analyzing large amounts of qualitative data collected through interviews or focus groups. It is frequently employed by students, but introductory textbooks on content analysis have largely focused on the quantitative version of the method. In one of the first to focus on qualitative content analysis, Margrit Schreier takes students step-by step through: creating a coding frame; segmenting the material; trying out the coding frame; evaluating the trial coding; carrying out the main coding; what comes after qualitative content analysis; and, making use of software when conducting qualitative content analysis. Each part of the process is described in detail and research examples are provided to illustrate each step. Frequently asked questions are answered, the most important points are summarized, and end of chapter questions provide an opportunity to revise these points. After reading the book, students are fully equipped to conduct their own qualitative content analysis. Designed for upper level undergraduate, MA, PhD students and researchers across the social sciences, this is essential reading for all those who want to use qualitative content analysis This Book Takes Students Step-by-step Through The Process Of Doing Qualitative Content Analysis. Margrit Schreier Show How To: Create A Coding Frame; Segment The Material; Try Out The Coding Frame; Evaluate The Trial Coding And Then Carry Out The Main Coding; And Consider What Comes Next. She Also Discusses Software Choices For Doing Qualitative Content Analysis. Each Part Of The Process Is Described In Detail And Research Examples Are Provided To Illustrate Each Step. Frequently Asked Questions Are Answered, The Most Important Points Are Summarized, And End Of Chapter Questions Provide An Opportunity To Check For Understanding.--publisher Website. Cover 1 contents 8 about the author 9 preface 10 1 introduction: what is qualitative content analysis? 12 2 what is qualitative about qualitative content analysis? 31 3 will qualitative content analysis work for me? decision aids 48 4 the coding frame 69 5 building a coding frame 91 6 strategies for building a data-driven coding frame 118 7 segmentation and units of coding 137 8 trying it out: the pilot phase 157 9 what to keep in mind: evaluating your coding frame 177 10 the main analysis phase 205 11 how to present your results 230 12 using software in doing qualitative content analysis 252 references 271 index 280
