For its millions of readers, the National Geographic has long been a window to the world of exotic peoples and places. In this fascinating account of an American institution, Catherine A. Lutz and Jane L. Collins explore the possibility that the magazine, in purporting to teach us about distant cultures, actually tells us much more about our own. Lutz and Collins take us inside the National Geographic Society to investigate how its photographers, editors, and designers select images and text to produce representations of Third World cultures. Through interviews with the editors, they describe the process as one of negotiating standards of "balance" and "objectivity," informational content and visual beauty. Then, in a close reading of some six hundred photographs, they examine issues of race, gender, privilege, progress, and modernity through an analysis of the way such things as color, pose, framing, and vantage point are used in representations of non-Western peoples. Finally, through extensive interviews with readers, the authors assess how the cultural narratives of the magazine are received and interpreted, and identify a tension between the desire to know about other peoples and their ways and the wish to validate middle-class American values. The result is a complex portrait of an institution and its role in promoting a kind of conservative humanism that acknowledges universal values and celebrates diversity while it allows readers to relegate non-Western peoples to an earlier stage of progress. We see the magazine and the Society as a key middlebrow arbiter of taste, wealth, and power in America, and we get a telling glimpse into middle-class American culture and all the wishes, assumptions, and fears it brings to bear on our armchair explorations of the world. For millions of readers, Nat'l Geographic has long been a window to the world of exotic peoples & places. This account of an American institution explores the possibility that the magazine, in purporting to teach about distant cultures, actually tells us much more about our own. Lutz & Collins go inside the Nat'l Geographic Society to investigate how its photographers, editors & designers select images & text to produce representations of 3rd World cultures. Thru interviews with editors, they describe the process as one of negotiating standards of balance, objectivity, informational content & visual beauty. Then, in a close reading of some 600 photos, they examine issues of race, gender, privilege, progress & modernity thru an analysis of the way such things as color, pose, framing & vantage point are used in representations of non-Western peoples. Finally, interviewing readers, they assess how the magazine's cultural narratives are received & interpreted, & identify a tension between the desire to know about other peoples' ways & the wish to validate middle-class American values. The result is a complex portrait of an institution & its role in promoting a kind of conservative humanism that acknowledges universal values & celebrates diversity while allowing readers to relegate non-Western peoples to earlier stages of progress. We see the magazine & the Society as a middlebrow arbiter of taste, wealth & power. We get a telling glimpse into middle-class culture & all the wishes, assumptions & fears it brings to bear on armchair explorations of the world. Discusses the ways that the magazine and its authors and editors have both passively and actively shaped American opinions of other cultures and caused us to reflect on our own culture
