Research for designers. 14 : A guide to methods and practice

Instructors - Electronic inspection copies are available or contact your local sales representative for an inspection copy of the print version. 'Today, designers design services, processes and organizations; craft skills no longer suffice. We need to discover, define and solve problems based upon evidence. We need to demonstrate the validity of our claims. We need a guide to design research that can educate students and be a reference for professionals. And here it is: a masterful book for 21st century designers.' - Don Norman, Professor and Director of Design Lab, University of California San Diego, and former Vice President, Advanced Technologies, Apple. 'Muratovski provides a structured approach to introducing students and researchers to design research and takes the reader through the research process from defining the research problem to the literature review on to data collection and analysis. With such practical and useful chapters, this book should prove to be essential reading in design schools across the world.' - Tracy Bhamra, Professor of Sustainable Design and Pro Vice-Chancellor of Enterprise, Loughborough University. Design is everywhere: it influences how we live, what we wear, how we communicate, what we buy, and how we behave. In order for designers to design for the real world, defining strategies rather than just implementing them, they need to learn how to understand and solve complex, intricate and often unexpected problems. This book is a guide to this new creative process. With this book in hand, students of design will: understand and apply the vocabulary and strategies of research methods learn how to adapt themselves to unfamiliar situations develop techniques for collaborating with non-designers find and use facts from diverse sources in order to prove or disprove their ideas make informed decisions in a systematic and insightful way use research tools to find new and unexpected design solutions. Research for Designers is an essential toolkit for a design education and a must-have for every design student who is getting ready to tackle their own research RESEARCH FOR DESIGNERS-FRONT COVER 1 RESEARCH FOR DESIGNERS 2 COPYRIGHT 5 CONTENTS 8 LIST OF IMAGES, FIGURES, TABLES AND ILLUSTRATIONS 12 ABOUT THE AUTHOR 16 ENDORSEMENTS 18 FOREWORD 22 PREFACE 28 ACKNOWLEDGEMENTS 34 CHAPTER 1- INTRODUCTION 36 CHAPTER 2- DESIGN AND RESEARCH 44 CHAPTER 3- RESEARCH ESSENTIALS 62 CHAPTER 4- QUALITATIVE RESEARCH 82 CHAPTER 5- QUANTITATIVE RESEARCH 140 CHAPTER 6- VISUAL RESEARCH 192 CHAPTER 7- APPLIED RESEARCH 224 CHAPTER 8- RESEARCH AND DESIGN 238 CHAPTER 9- CONCLUSION 262 REFERENCES 264 INDEX 272