Rhetoric

Business Communication: Process and Product, Seventh Brief Canadian Edition, prepares students for a career in an increasingly digital and complex mobile, social, and global workplace. With new Canadian case studies, concept checks, examples, and references, this new edition’s content is even more relevant. Students are introduced to the various recursive steps (process) in creating effective business documents (product). Business Communication: Process and Product was developed to equip students with skills that will meet their future employers’ expectations, such as written and oral communication skills, critical thinking and analytical reasoning, and ethical decision making. Guffey, Loewy, Griffin: Your authoritative and trusted brand in Business Communication! Cover About the Authors Brief Contents Contents Introduction Appreciation for Support Unit 1: Communication Foundations Chapter 1: Business Communication in the Digital Age Communicating in the Digital World Tools for Success in the 21st-Century Workplace Trends and Challenges Affecting You in the Information Age Workplace Understanding the Nature of Communication Information Flow and Media Choices in Today's Workplace Ethics in the Workplace Is Needed More Than Ever Summary of Learning Objectives Chapter Review Critical Thinking Activities Grammar and Mechanics | Review 1 Notes Chapter 2: Professionalism: Team, Meeting, Listening, Nonverbal, and Etiquette Skills Adding Value to Professional Teams Planning and Participating in Face-to-Face and Virtual Meetings Listening in the Workplace Communicating Nonverbally Developing Professionalism and Business Etiquette Skills at the Office and Online Summary of Learning Objectives Chapter Review Critical Thinking Activities Grammar and Mechanics | Review 2 Notes Chapter 3: Intercultural Communication The Growing Importance of Intercultural Communication Culture and Communication Becoming Interculturally Proficient Workforce Diversity: Benefits and Challenges Diversity and Its Advantages Summary of Learning Objectives Chapter Review Critical Thinking Activities Grammar and Mechanics | Review 3 Notes Unit 2: The Writing Process Chapter 4: Planning Business Messages Using the 3-x-3 Writing Process as a Guide Analyzing and Anticipating the Audience Using Expert Writing Techniques to Adapt to Your Audience Sharing the Writing in Teams Summary of Learning Objectives Chapter Review Critical Thinking Activities Grammar and Mechanics | Review 4 Notes Chapter 5: Organizing and Drafting Business Messages Beginning with Research Generating Ideas and Organizing Information Composing the First Draft with Effective Sentences Developing Business Writing Techniques Building Well-Organized Paragraphs Applying Document Design to Enhance Readability Summary of Learning Objectives Chapter Review Critical Thinking Activities Grammar and Mechanics | Review 5 Notes Chapter 6: Revising Business Messages Stopping to Revise: Applying Phase 3 of the Writing Process Improving Message Clarity Proofreading to Catch Errors Evaluating the Effectiveness of Your Message Summary of Learning Objectives Chapter Review Critical Thinking Activities Grammar and Mechanics | Review 6 Notes Unit 3: Workplace Communication Chapter 7: Short Workplace Messages and Digital Media Writing E-mail Messages and Memos Workplace Messaging and Texting Making Podcasts and Wikis Work for Business Blogging for Business Social Networking Sites Summary of Learning Objectives Chapter Review Critical Thinking Activities Grammar and Mechanics | Review 7 Notes Chapter 8: Positive Messages Neutral and Positive Messages: The Writing Process Routine Request, Response, and Instruction Messages Direct Claims and Complaints Adjustment Messages Goodwill Messages Summary of Learning Objectives Chapter Review Critical Thinking Activities Grammar and Mechanics | Review 8 Notes Chapter 9: Negative Messages Communicating Negative News Effectively Analyzing Negative-News Strategies Composing Effective Negative Messages Refusing Typical Requests and Claims Managing Bad News within Organizations Summary of Learning Objectives Chapter Review Critical Thinking Activities Grammar and Mechanics | Review 9 Notes Chapter 10: Persuasive and Sales Messages Persuading Effectively and Ethically in the Contemporary Workplace Blending Four Major Elements in Successful Persuasive Messages Writing Persuasive Requests, Making Claims, and Delivering Complaints Writing Persuasive Messages in Digital Age Organizations Creating Effective Sales Messages in Print and Online Developing Persuasive Media Releases Summary of Learning Objectives Chapter Review Critical Thinking Activities Grammar and Mechanics | Review 10 Notes Unit 4: Reports, Proposals, and Presentations Chapter 11: Reporting in the Workplace Reporting in the Digital Age Workplace Applying the 3-x-3 Writing Process to Contemporary Reports Identifying Secondary Sources and Conducting Primary Research Documenting Information Creating Effective Graphics Summary of Learning Objectives Chapter Review Critical Thinking Activities Grammar and Mechanics | Review 11 Notes Chapter 12: Informal Business Reports Analyzing Data Drawing Conclusions and Making Recommendations Organizing Data Writing Short Informational Reports Preparing Short Analytical Reports Summary of Learning Objectives Chapter Review Critical Thinking Activities Grammar and Mechanics | Review 12 Notes Chapter 13: Proposals, Business Plans, and Formal Business Reports Informal Proposals Preparing Formal Proposals Creating Effective Business Plans Writing Formal Business Reports Body and Back Matter Components of Formal Business Reports Final Writing Tips Summary of Learning Objectives Chapter Review Critical Thinking Activities Grammar and Mechanics | Review 13 Notes Chapter 14: Business Presentations Creating Effective Business Presentations Connecting with Audiences by Organizing Content and Using Visual Aids Preparing Engaging Multimedia Presentations Polishing Your Delivery and Following Up Developing Intercultural and Team Presentations Improving Speaking Skills for Effective Phone Calls Summary of Learning Objectives Chapter Review Critical Thinking Activities Grammar and Mechanics | Review 14 Notes Unit 5: Employment Communication Chapter 15: The Job Search and Resumes Job Searching in the Digital Age Developing a Job-Search Strategy Focused on the Open Job Market Unlocking the Hidden Job Market with Networking Creating a Customized Resume Enhancing Your Job Search with Today's Digital Tools Cover Letters - Do They Still Matter? Summary of Learning Objectives Chapter Review Critical Thinking Activities Grammar and Mechanics | Review 15 Notes Chapter 16: Interviewing and Following Up Interviewing Effectively in Today's Competitive Market Before the Interview During the Interview After the Interview Preparing Additional Employment Documents Summary of Learning Objectives Chapter Review Critical Thinking Activities Grammar and Mechanics | Review 16 Notes Appendix A: Documentation Formats Appendix B: Grammar and Mechanics Guide Appendix C: Key to Grammar and Mechanics Index "Like its sister title, Essentials of Business Communications, also by Guffey, Business Communications: Process and Product was developed to prepare students for careers in business by highlighting best practices and strategies, backed by leading-edge research, to help students strengthen professionalism, expert writing techniques, workplace digital savvy and résumé-building skills. Ultimately, students learn how writing is central to business success, regardless of the communication channel."-- Provided by publisher