Science Blogging : The Essential Guide

Here is the essential how-to guide for communicating scientific research and discoveries online, ideal for journalists, researchers, and public information officers looking to reach a wide lay audience. Drawing on the cumulative experience of twenty-seven of the greatest minds in scientific communication, this invaluable handbook targets the specific questions and concerns of the scientific community, offering help in a wide range of digital areas, including blogging, creating podcasts, tweeting, and more. With step-by-step guidance and one-stop expertise, this is the book every scientist, science writer, and practitioner needs to approach the Wild West of the Web with knowledge and confidence. To blog or not to blog / Christie Wilcox -- From page to pixel : a personal history of science blogging / Carl Zimmer -- How to set up a science blog / Khalil A. Cassimally -- Using science art and imagery in a blog / Glendon Mellow -- Building an audience for your blog / Ed Yong -- Ethical considerations for science bloggers / Janet D. Stemwedel -- The deal with networks / Danielle N. Lee -- Indie blogging : on being a "ronin" / Zen Faulkes -- Getting interactive / Rose Eveleth -- Brevity is the soul of microblogging / Joe Hanson -- Science and art of personal storytelling / Ben Lillie -- Using social media to diversity science / Alberto I. Roca -- I'm not going to tell you how to be a woman science blogger / Kate Clancy -- Blogging as an early career journalist / Colin Schultz -- Institutional blogging / Karl Bates -- Blogging as a resource for science education / Marie-Claire Shanahan -- Communicating science as a graduate student / Jason C. Goldman -- Blogging on the tenure track / Greg Gbur -- Metrics : measuring the success of your blog / Matt Shipman -- Toot your own horn : self-promotion in social media / Liz Neeley -- Blogging at scientific conferences / Travis Saunders and Peter Janiszewski -- Tackling the hard sciences / Rhett Allain -- Blogging about controversial topics / Emily Willingham -- Persuading the unpersuadable : deniers, cynics, and trolls / Melanie Tannenbaum -- Who's paying? Science blogging and money / Bethany Brookshire -- From science blog to book / Brian Switek -- Afterword / Paige Jarreau