Shaping Text: Type, Typography and the Reader

__Shaping Text__ takes a practical and broad approach to typography. It is aimed at design students and graphic designers, and also at those who are concerned with content: writers, editors, and publishers. Showing a wide range of examples from first-rate designers across the world, the book examines why and how typographic designs work well in a given context. Particular attention is given to the team play between the text itself—written language—and the design—the shaping of the text—to form a new, multilevel visual message with a complex content. Beskrivelse: Shaping Text takes a practical and broad approach to typography. It is aimed at design students and graphic designers, and also at those who are concerned with content: writers, editors, and publishers. Showing a wide range of examples from first-rate designers across the world, the book examines why and how typographic designs work well in a given context. Particular attention is given to the team play between the text itself written language and the design the shaping of the text to form a new, multilevel visual message with a complex content Showing a wide range of examples from first-rate designers across the world, this book examines why and how typographic designs work well in a given context. It starts by looking at graphic products in print, on the screen and in the environment and examines the constituting elements, including type, image, layout and colour