SOA Using Java (TM) Web Services
Mark D. Hansenقیمت نهایی
نسخه اصلی و اورجینال
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مشخصات کتاب
- نویسنده
- Mark D. Hansen
- سال انتشار
- ۲۰۰۷
- فرمت
- زبان
- انگلیسی
- حجم فایل
- ۲٫۶ مگابایت
- شابک
- 9780130449160، 9780130449689، 9780132345293، 9780132713009، 9780137152223، 9780137153169، 9780137153183، 9780137153213، 9788131735114، 0130449164، 0130449687، 0132345293، 0132713004، 0137152221، 0137153163، 013715318X، 013715321X، 8131735117
دربارهٔ کتاب
“people In All Demographics And Regions Of The World Are More Connected Than Ever Before To The Products, Issues, Places, And Individuals In Their Lives. This Book Recognizes That We’ve Come To A Place Where People Can Represent Their Real Identityboth Personal And Professionaland Use The Social Filters On The Web To Connect With The World Around Them.”
sheryl Sandberg, Chief Operating Officer, Facebook
“...a Must-read For Ceos And Other Executives Who Want To Understand Facebook And More Importantly Take The Right Actions To Stay Relevant And Stay Competitive.”
david Mather, President, Hoovers, Inc.
the ‘90s Were About The World Wide Web Of Information And The Power Of Linking Web Pages. Today It’s About The World Wide Web Of people and The Power Of The Social Graph. Online Social Networks Are Fundamentally Changing The Way We Live, Work, And Interact. They Offer Businesses Immense Opportunities To Transform Customer Relationships For Profit: Opportunities That Touch Virtually Every Business Function, From Sales And Marketing To Recruiting, Collaboration To Executive Decision-making, Product Development To Innovation. In the Facebook Era, Clara Shih Systematically Outlines The Business Promise Of Social Networking And Shows How To Transform That Promise Into Reality.
shih Is Singularly Qualified To Write This Book: One Of The World’s Top Business Social Networking Thought Leaders And Practitioners, She Created The First Business Application On Facebook And Leads Salesforce.com’s Partnershipwith Facebook. Through Case Studies, Examples, And A Practical How-to Guide, Shih Helps Individuals, Companies, And Organizations Understand And Take Advantage Of Social Networks To Transform Customer Relationships For Sales And Marketing. Shih Systematically Identifies Your Best Opportunities To Use Social Networks To Source New Business Opportunities, Target Marketing Messages, Find The Best Employees, And Engage Customers As True Partners Throughout The Innovation Cycle. Finally, She Presents A Detailed Action Plan For Positioning Your Company To Win In Today’s Radically New Era: the Facebook Era.
join The Conversationwww.thefacebookera.com.
fan The Bookwww.facebook.com/thefacebookera.
right This Minute, More Than 1.5 Million People Are On Facebook. They’re Interacting With Friendsand Talking About Your Brands. They’re Learning About Your Businessand Providing Valuable Information You Can Use To Market And Sell. In The Facebook Era, You’re Closer To Your Customers Than Ever Before. Read This Book, And Then go Get Them!
clara Shih Offers Best Practices For Overcoming Obstacles To Success, Ranging From Privacy And Security Issues To Brand Misrepresentation, And Previews Social Networking Trends That Are Just Beginning To Emergehelping You Get Ahead Of The Curve And Ahead Of The Competition, Too.
-
includes A Practical 60-day Action Plan For Positioning Your Company To Win In The Facebook Era
-
for Companies Of all sizes, In all industriesand Business Functions Ranging From Marketing To Operations
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by Clara Shih, Creator Of Faceconnector, The First Business Application On Facebook
learn How To…
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understand How Social Networking Transforms Our Personal And Professional Relationships
why Social Networking Will Have Business Impact Comparable To The Internet -
use Online Social Networks To Hypertarget Your Customers
hone In On Precise Audience Segments And Then Tailor Custom Campaigns With Powerful Personal And Social Relevance -
define And Implement Your Optimal Social Networking Brand Strategy
ask The Right Questions, Set The Right Goals And Priorities, And Execute On It -
implement Effective Governance And Compliance
understand And Mitigate The Risks Of Social Networking/web 2.0 Initiatives
caroline Geck - Library Journal
web 2.0, The Next Generation Of The Internet That Is Characterized By Social Networking Sites, Has Revolutionized The Ways Individuals Communicate. It Has Also Transformed The Way Business Is Conducted, Especially By Companies That Have Used Social Networks' Information About People And Affiliations To Form Customer Profiles And Profitable Customer Relationships. Shih, A Web 2.0 Business Applications Pioneer, Shows Readers How To Use The Power Of Social Networks In Business Functions, Such As Sales, Marketing, Recruitment, And Identification Of Opportunities. Companies' Future Abilities To Compete May Be Dependent Upon The Implementation Of Strategies In This Book, Which Recommends It To All Business Professionals.
People in all demographics and regions of the world are more connected than ever before to the products, issues, places, and individuals in their lives. This book recognizes that weve come to a place where people can represent their real identityboth personal and professionaland use the social filters on the Web to connect with the world around them. Sheryl Sandberg, Chief Operating Officer, Facebook ...A must-read for CEOs and other executives who want to understand Facebook and more importantly take the right actions to stay relevant and stay competitive. David Mather, President, Hoovers, Inc. The 90s were about the World Wide Web of information and the power of linking web pages. Today its about the World Wide Web of people and the power of the social graph. Online social networks are fundamentally changing the way we live, work, and interact. They offer businesses immense opportunities to transform customer relationships for profit: opportunities that touch virtually every business function, from sales and marketing to recruiting, collaboration to executive decision-making, product development to innovation. In The Facebook Era , Clara Shih systematically outlines the business promise of social networking and shows how to transform that promise into reality. Shih is singularly qualified to write this book: One of the worlds top business social networking thought leaders and practitioners, she created the first business application on Facebook and leads salesforce.coms partnershipwith Facebook. Through case studies, examples, and a practical how-to guide, Shih helps individuals, companies, and organizations understand and take advantage of social networks to transform customer relationships for sales and marketing. Shih systematically identifies your best opportunities to use social networks to source new business opportunities, target marketing messages, find the best employees, and engage customers as true partners throughout the innovation cycle. Finally, she presents a detailed action plan for positioning your company to win in todays radically new era: The Facebook Era . Join the conversation(http://www.thefacebookera.com) www.thefacebookera.com . Fan the book(http://www.facebook.com/thefacebookera) www.facebook.com/thefacebookera . Right this minute, more than 1.5 million people are on Facebook. Theyre interacting with friendsand talking about your brands. Theyre learning about your businessand providing valuable information you can use to market and sell. In the Facebook Era, youre closer to your customers than ever before. Read this book, and then go get them! Clara Shih offers best practices for overcoming obstacles to success, ranging from privacy and security issues to brand misrepresentation, and previews social networking trends that are just beginning to emergehelping you get ahead of the curve and ahead of the competition, too. Includes a practical 60-day action plan for positioning your company to win in the Facebook Era For companies of all sizes, in all industriesand business functions ranging from marketing to operations By Clara Shih, creator of Faceconnector, the first business application on Facebook Learn how to Understand how social networking transforms our personal and professional relationships Why social networking will have business impact comparable to the Internet Use online social networks to hypertarget your customers Hone in on precise audience segments and then tailor custom campaigns with powerful personal and social relevance Define and implement your optimal social networking brand strategy Ask the right questions, set the right goals and priorities, and execute on it Implement effective governance and compliance Understand and mitigate the risks of social networking/Web 2.0 initiatives “People in all demographics and regions of the world are more connected than ever before to the products, issues, places, and individuals in their lives. This book recognizes that we've come to a place where people can represent their real identity--both personal and professional--and use the social filters on the Web to connect with the world around them.” --Sheryl Sandberg, Chief Operating Officer, Facebook “...A must-read for CEOs and other executives who want to understand Facebook and more importantly take the right actions to stay relevant and stay competitive.” --David Mather, President, Hoovers, Inc. The ‘90s were about the World Wide Web of information and the power of linking web pages. Today it's about the World Wide Web of people and the power of the social graph. Online social networks are fundamentally changing the way we live, work, and interact. They offer businesses immense opportunities to transform customer relationships for profit: opportunities that touch virtually every business function, from sales and marketing to recruiting, collaboration to executive decision-making, product development to innovation. In The Facebook Era, Clara Shih systematically outlines the business promise of social networking and shows how to transform that promise into reality. Shih is singularly qualified to write this book: One of the world's top business social networking thought leaders and practitioners, she created the first business application on Facebook and leads salesforce.com's partnership with Facebook. Through case studies, examples, and a practical how-to guide, Shih helps individuals, companies, and organizations understand and take advantage of social networks to transform customer relationships for sales and marketing. Shih systematically identifies your best opportunities to use social networks to source new business opportunities, target marketing messages, find the best employees, and engage customers as true partners throughout the innovation cycle. Finally, she presents a detailed action plan for positioning your company to win in today's radically new era: The Facebook Era. Join the conversation--www.thefacebookera.com. Fan the book--www.facebook.com/thefacebookera. Right this minute, more than 1.5 million people are on Facebook. They're interacting with friends--and talking about your brands. They're learning about your business--and providing valuable information you can use to market and sell. In the Facebook Era, you're closer to your customers than ever before. Read this book, and then go get them! Clara Shih offers best practices for overcoming obstacles to success, ranging from privacy and security issues to brand misrepresentation, and previews social networking trends that are just beginning to emerge--helping you get ahead of the curve and ahead of the competition, too. Includes a practical 60-day action plan for positioning your company to win in the Facebook Era For companies of all sizes, in all industries--and business functions ranging from marketing to operations By Clara Shih, creator of Faceconnector, the first business application on Face This is the eBook version of the printed book. If the print book includes a CD-ROM, this content is not included within the eBook version. Expert Solutions and State-of-the-Art Code Examples SOA Using JavaTM Web Services is a hands-on guide to implementing Web services and Service Oriented Architecture (SOA) with today's Java EE 5 and Java SE 6 platforms. Author Mark Hansen presents in explicit detail the information that enterprise developers and architects need to succeed, from best-practice design techniques to state-of-the-art code samples. Hansen covers creating, deploying, and invoking Web services that can be composed into loosely coupled SOA applications. He begins by reviewing the “big picture,” including the challenges of Java-based SOA development and the limitations of traditional approaches. Next, he systematically introduces the latest Java Web Services (JWS) APIs and walks through creating Web services that integrate into a comprehensive SOA solution. Finally, he shows how application frameworks based on JWS can streamline the entire SOA development process and introduces one such framework: SOA-J. The book Introduces practical techniques for managing the complexity of Web services and SOA, including best-practice design examples Offers hard-won insights into building effective SOA applications with Java Web Services Illuminates recent major JWS improvements–including two full chapters on JAX-WS 2.0 Thoroughly explains SOA integration using WSDL, SOAP, Java/XML mapping, and JAXB 2.0 data binding Walks step by step through packaging and deploying Web services components on Java EE 5 with JSR-181 (WS-Metadata 2.0) and JSR-109 Includes specific code solutions for many development issues, from publishing REST endpoints to consuming SOAP services with WSDL Presents a complete case study using the JWS APIs, together with an Ajax front end, to build a SOA application integrating Amazon, Yahoo Shopping, and eBay Contains hundreds of code samples–all tested with the GlassFish Java EE 5 reference implementation–that are downloadable from the companion Web site, http://soabook.com. Foreword Preface Acknowledgments About the Author Chapter 1: Service-Oriented Architecture with Java Web Services Chapter 2: An Overview of Java Web Services Chapter 3: Basic SOA Using REST Chapter 4: The Role of WSDL, SOAP, and Java/XML Mapping in SOA Chapter 5: The JAXB 2.0 Data Binding Chapter 6: JAX-WS–Client-Side Development Chapter 7: JAX-WS 2.0–Server-Side Development Chapter 8: Packaging and Deployment of SOA Components (JSR-181 and JSR-109) Chapter 9: SOAShopper: Integrating eBay, Amazon, and Yahoo! Shopping Chapter 10: Ajax and Java Web Services Chapter 11: WSDL-Centric Java Web Services with SOA-J Appendix A: Java, XML, and Web Services Standards Used in This Book Appendix B: Software Configuration Guide Appendix C: Namespace Prefixes Glossary References IndexExpert Solutions and State-of-the-Art Code Examples
SOA Using Java Web Services is a hands on guide to implementing Web services and Sevice Oriented Architecture (SOA) with today's Java EE 5 and Java Se 6 platforms. Author Mark Hansen presents in explicit detail the information that enterprise developers and architects need to succeed, from best-practice design technique to state-of-the-art code samples.
Hansen covers creating, deploying, and invoking Web services that can be composed into loosely coupled SOA applications. He begins by reviewing the "big picture," including the challenges of Java-based SOA development and the limitations of traditional approaches. Next, he systematically introduces the latest Java Web Services (JWS) APIs and walks through creating Web services that integrate into a comprehensive SOA solution. Finally, he shows how application frameworks based on JWS can streamline the entire SOA development provess and introduces one such framework: SOA-J.
THE BOOK
• Introduces practical techniques for managing the complexity of Web services and SOA, including best-practice design examples
• Offers hard-won insights into building effective SOA applications with Java Web Services
• Illuminates recent major JWS improvements—including tow full chapters on JAX-WS 2.0
• Thoroughly explains SOA integration using WSDL, SOAP, Java/XML mapping and JAXB 2.0 data binding
• Walks step by step through packaging and deploying Web services components on Hava EE 5 with JSR-181 (WS-Metadata 2.0) and JSR-109
• Includes specific code solutions for many development issues, from publisheing REST endpoints to consuming SOAP services with WSDL
• Presents a complete case study using the JWS APIs, together with an Ajax front end, to build a SOA application integrating Amazon, Yahoo Shopping, and eBay
• Contains hundreds of code samples—all tested with the GlassFish Java EE 5 reference implementation—that are downloadable from the companion Web site
Expert Solutions and State-of-the-Art Code Examples SOA Using Java Web Services is a hands-on guide to implementing Web services and Service Oriented Architecture (SOA) with today's Java EE 5 and Java SE 6 platforms. Author Mark Hansen presents in explicit detail the information that enterprise developers and architects need to succeed, from best-practice design techniques to state-of-the-art code samples. Hansen covers creating, deploying, and invoking Web services that can be composed into loosely coupled SOA applications. He begins by reviewing the 'big picture, ' including the challenges of Java-based SOA development and the limitations of traditional approaches. Next, he systematically introduces the latest Java Web Services (JWS) APIs and walks through creating Web services that integrate into a comprehensive SOA solution. Finally, he shows how application frameworks based on JWS can streamline the entire SOA development process and introduces one such framework: SOA-J. The book Introduces practical techniques for managing the complexity of Web services and SOA, including best-practice design examples Offers hard-won insights into building effective SOA applications with Java Web Services Illuminates recent major JWS improvements - including two full chapters on JAX-WS 2.0 Thoroughly explains SOA integration using WSDL, SOAP, Java/XML mapping, and JAXB 2.0 data binding Walks step by step through packaging and deploying Web services components on Java EE 5 with JSR-181 (WS-Metadata 2.0) and JSR-109 Includes specific code solutions for many development issues, from publishing REST endpoints to consuming SOAP services with WSDL Presents a complete case study using the JWS APIs, together with an Ajax front end, to build a SOA application integrating Amazon, Yahoo Shopping, and eBay Contains hundreds of code samples - all tested with the GlassFish Java EE 5 reference implementation - that are downloadable from the companion Web site, http://soabook.comThe only study guide written by the lead developers and assessors of the architect exam.
The first officially authorized study guide for the challenging Sun Certified Enterprise Architect for Java 2 Platform, Enterprise Edition exams. Java platform experts Cade and Roberts provide expert guidance and background for designing effective J2EETM technology architectures—as well as comprehensive preparation for every exam element: multiple-choice exam, assignment, and essay. You'll find start-to-finish coverage of key J2EE platform architectural issues and every exam objective, including:
- Understanding the goals of system architecture
- Creating requirements and architectural documents that serve as blueprints for the entire development process
- Leveraging proven design patterns
- Identifying the right J2EE technologies and APIs for your application
- Maximizing security and accounting for firewalls in enterprise environments
- Providing legacy access: appropriate techniques and errors to avoid
- Using the Enterprise JavaBeansTM architecture Container Model to maximize scalability
- Evaluating the advantages and weaknesses of existing architectures
Endorsed as a study guide for the Sun Certified Enterprise Architect for J2EE Technology exam by Sun Educational Services.
"Is Facebook the new CRM? The '90s were about the World Wide Web of information and the power of linking web pages. Today it's about the World Wide Web of people and the power of the social graph. Online social networks are fundamentally changing the way we live, work, and interact. They offer businesses immense opportunities to virtually every business function, from sales and marketing to recruiting, collaboration to executive decision-making, product development to innovation. In The Facebook Era, Clara Shih systematically outlines the business of social networking and shows how to transform that promise into reality"--Page [4] de la couv "Is Facebook the new CRM? The '90s were about the World Wide Web of information and the power of linking web pages. Today it's about the World Wide Web of people and the power of the social graph. Online social networks are fundamentally changing the way we live, work, and interact. They offer businesses immense opportunities to virtually every business function, from sales and marketing to recruiting, collaboration to executive decision-making, product development to innovation. In The Facebook Era, Clara Shih systematically outlines the business of social networking and shows how to transform that promise into reality"--Page 4 of cover The fourth revolution The evolution of digital media Social capital from networking online Social sales Social network marketing Social innovation Social recruiting Engage your customers Get your message across Build and manage your relationships Corporate governance and strategy Future of social business. Helps readers understand the goals of system architecture, design patterns, identify the appropriate J2EE technologies and APIs, maximize security and scalability, and evaluate existing architectures.کتابهای مشابه
SOA Using Java(TM) Web Services
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قیمت نهایی
۴۹٬۰۰۰ تومان
