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The 10th anniversary edition of the bestselling foundational business training manual for ambitious readers, featuring new concepts and mental models: updated, expanded, and revised. Many people assume they need to attend business school to learn how to build a successful business or advance in their career. That's not true. The vast majority of modern business practice requires little more than common sense, simple arithmetic, and knowledge of a few very important ideas and principles. The Personal MBA 10th Anniversary Edition provides a clear overview of the essentials of every major business topic: entrepreneurship, product development, marketing, sales, negotiation, accounting, finance, productivity, communication, psychology, leadership, systems design, analysis, and operations management...all in one comprehensive volume. Inside you'll learn concepts such as: The 5 Parts of Every Business : You can understand and improve any business, large or small, by focusing on five fundamental topics. The 12 Forms of Value : Products and services are only two of the twelve ways you can create value for your customers. 4 Methods to Increase Revenue : There are only four ways for a business to bring in more money. Do you know what they are? Business degrees are often a poor investment, but business skills are always useful, no matter how you acquire them. The Personal MBA will help you do great work, make good decisions, and take full advantage of your skills, abilities, and available opportunities—no matter what you do (or would like to do) for a living. Key Terms A Note to the Reader Introduction: Why Read This Book? You Don't Need to Know It All No Experience Necessary Questions, Not Answers Mental Models, Not Methods My "Personal" MBA A Self-Directed Crash Course in Business The Wheat and the Chaff The Personal MBA Goes Global Munger's Mental Models Connecting the Dots For the Skeptics Should You Go to Business School? Three Big Problems with Business Schools Delusions of Grandeur Your Money and Your Life Breaking Out the Benjamins What an MBA Will Actually Get You Where Business Schools Came From In Search of Distribution Playing with Fire No Reason to Change The Single Benefit of Business Schools I Owe, I Owe—It's Off to Work I Go A Better Way What You'll Learn in This Book How to Use This Book Value Creation The Five Parts of Every Business Economically Valuable Skills The Iron Law of the Market Core Human Drives Status Seeking Ten Ways to Evaluate a Market The Hidden Benefits of Competition The Mercenary Rule The Crusader Rule Twelve Standard Forms of Value Form of Value #1: Product Form of Value #2: Service Form of Value #3: Shared Resource Form of Value #4: Subscription Form of Value #5: Resale Form of Value #6: Lease Form of Value #7: Agency Form of Value #8: Audience Aggregation Form of Value #9: Loan Form of Value #10: Option Form of Value #11: Insurance Form of Value #12: Capital Hassle Premium Perceived Value Modularity Bundling and Unbundling Prototype The Iteration Cycle Iteration Velocity Feedback Alternatives Trade-offs Economic Values Relative Importance Testing Critical Assumptions Shadow Testing Minimum Viable Offer Incremental Augmentation Field Testing Marketing Attention Receptivity Remarkability Probable Purchaser Preoccupation End Result Qualification Point of Market Entry Addressability Desire Visualization Framing Free Permission Hook Call-To-Action (CTA) Narrative Controversy Reputation Sales Transaction Trust Common Ground Pricing Uncertainty Principle Four Pricing Methods Price Transition Shock Value-Based Selling Education-Based Selling Next Best Alternative Exclusivity Three Universal Currencies Three Dimensions of Negotiation Buffer Persuasion Resistance Reciprocation Damaging Admission Barriers to Purchase Risk Reversal Reactivation Value Delivery Value Stream Distribution Channel The Expectation Effect Predictability Throughput Duplication Multiplication Scale Accumulation Amplification Barrier to Competition Force Multiplier Systemization Finance Profit Profit Margin Value Capture Sufficiency Valuation Cash Flow Statement Income Statement Balance Sheet Financial Ratios Cost-Benefit Analysis Four Methods to Increase Revenue Pricing Power Lifetime Value Allowable Acquisition Cost (AAC) Overhead Costs: Fixed and Variable Incremental Degradation Breakeven Amortization Purchasing Power Cash Flow Cycle Opportunity Cost Time Value of Money Compounding Leverage Hierarchy of Funding Bootstrapping Return on Investment (ROI) Sunk Cost Internal Controls The Human Mind Caveman Syndrome Performance Requirements The Onion Brain Perceptual Control Reference Level Conservation of Energy Guiding Structure Reorganization Conflict Pattern Matching Mental Simulation Interpretation and Reinterpretation Motivation Inhibition Willpower Depletion Loss Aversion Threat Lockdown Cognitive Scope Limitation Association Absence Blindness Contrast Scarcity Novelty Working with Yourself Akrasia Monoidealism Cognitive Switching Penalty Four Methods of Completion Most Important Tasks Goals States of Being Habits Priming Decision Five-Fold Why Five-Fold How Next Action Externalization Self-Elicitation Counterfactual Simulation Parkinson's Law Doomsday Scenario Excessive Self-Regard Tendency Confirmation Bias Hindsight Bias Performance Load Energy Cycles Stress and Recovery Testing Mystique Hedonic Treadmill Comparison Fallacy Locus of Control Attachment Personal Research and Development (R&D) Limiting Belief Working with Others Power Comparative Advantage Communication Overhead Importance Safety Golden Trifecta Reason Why Commander's Intent Bystander Apathy Planning Fallacy Referrals Clanning Convergence and Divergence Social Signals Social Proof Authority Commitment and Consistency Incentive-Caused Bias Modal Bias Pygmalion Effect Attribution Error Option Orientation Management Performance-Based Hiring Understanding Systems Gall's Law Flow Stock Slack Constraint Feedback Loop Autocatalysis Environment Selection Test Uncertainty Change Interdependence Counterparty Risk Second-Order Effects Normal Accidents Analyzing Systems Deconstruction Measurement Key Performance Indicator Garbage In, Garbage Out Tolerance Analytical Honesty Context Sampling Margin of Error Ratio Typicality Correlation and Causation Norms Proxy Segmentation Humanization Improving Systems Intervention Bias Optimization Refactoring The Critical Few Diminishing Returns Friction Automation The Paradox of Automation The Irony of Automation Standard Operating Procedure Checklist Cessation Resilience Fail-Safe Stress Testing Scenario Planning Sustainable Growth Cycle The Middle Path The Experimental Mind-set Not "The End" Acknowledgments Appendix A: How to Continue Your Business Studies Appendix B: Forty-nine Questions to Improve Your Results Notes Index Le site de l'éditeur indique : "The 10th anniversary edition of the bestselling foundational business training manual for ambitious readers, featuring new concepts and mental models: updated, expanded, and revised.Many people assume they need to attend business school to learn how to build a successful business or advance in their career. That's not true. The vast majority of modern business practice requires little more than common sense, simple arithmetic, and knowledge of a few very important ideas and principles.The Personal MBA 10th Anniversary Edition provides a clear overview of the essentials of every major business topic: entrepreneurship, product development, marketing, sales, negotiation, accounting, finance, productivity, communication, psychology, leadership, systems design, analysis, and operations management...all in one comprehensive volume.Inside you'll learn concepts such as:The 5 Parts of Every Business: You can understand and improve any business, large or small, by focusing on five fundamental topics.The 12 Forms of Value: Products and services are only two of the twelve ways you can create value for your customers.4 Methods to Increase Revenue: There are only four ways for a business to bring in more money. Do you know what they are?Business degrees are often a poor investment, but business skills are always useful, no matter how you acquire them.The Personal MBA will help you do great work, make good decisions, and take full advantage of your skills, abilities, and available opportunities--no matter what you do (or would like to do) for a living."

Master the fundamentals, hone your business instincts, and save a fortune in tuition.

The consensus is clear: MBA programs are a waste of time and money. Even the elite schools offer outdated assembly-line educations about profit-and-loss statements and PowerPoint presentations. After two years poring over sanitized case studies, students are shuffled off into middle management to find out how business really works.

Josh Kaufman has made a business out of distilling the core principles of business and delivering them quickly and concisely to people at all stages of their careers. His blog has introduced hundreds of thousands of readers to the best business books and most powerful business concepts of all time. In The Personal MBA, he shares the essentials of sales, marketing, negotiation, strategy, and much more.

True leaders aren't made by business schools-they make themselves, seeking out the knowledge, skills, and experiences they need to succeed. Read this book and in one week you will learn the principles it takes most people a lifetime to master.

"Getting an MBA is an expensive choice-one almost impossible to justify regardless of the state of the economy. Even the elite schools like Harvard and Wharton offer outdated, assembly-line programs that teach you more about PowerPoint presentations and unnecessary financial models than what it takes to run a real business. You can get better results (and save hundreds of thousands of dollars) by skipping B-school altogether. Josh Kaufman founded PersonalMBA.com as an alternative to the business school boondoggle. His Web site has introduced hundreds of thousands of readers to the best business books and most powerful business concepts of all time. Now, he shares the essentials of entrepreneurship, marketing, sales, negotiation, operations, productivity, systems design, and much more, in one comprehensive volume. The Personal MBA distills the most valuable business lessons into simple, memorable mental models that can be applied to real-world challenges"--Jacket Getting an MBA is an expensive choice-one almost impossible to justify regardless of the state of the economy. Even the elite schools like Harvard and Wharton offer outdated, assembly-line programs that teach you more about PowerPoint presentations and unnecessary financial models than what it takes to run a real business. You can get better results (and save hundreds of thousands of dollars) by skipping B-school altogether. Josh Kaufman founded PersonalMBA.com as an alternative to the business school boondoggle. His blog has introduced hundreds of thousands of readers to the best business books and most powerful business concepts of all time. Now, he shares the essentials of entrepreneurship, marketing, sales, negotiation, operations, productivity, systems design, and much more, in one comprehensive volume. The Personal MBAdistills the most valuable business lessons into simple, memorable mental models that can be applied to real-world challenges. Getting an MBA is an expensive choice-one almost impossible to justify regardless of the state of the economy. Even the elite schools like Harvard and Wharton offer outdated, assembly-line programs that teach you more about PowerPoint presentations and unnecessary financial models than what it takes to run a real business. You can get better results (and save hundreds of thousands of dollars) by skipping B-school altogether. Josh Kaufman founded PersonalMBA.com as an alternative to the business school boondoggle. His blog has introduced hundreds of thousands of readers to the best business books and most powerful business concepts of all time. Now, he shares the essentials of entrepreneurship, marketing, sales, negotiation, operations, productivity, systems design, and much more, in one comprehensive volume. The Personal MBA distills the most valuable business lessons into simple, memorable mental models that can be applied to real-world challenges "Provides a comprehensive overview of every major business topic: entrepreneurship, product development, marketing, sales, negotiation, accounting, finance, productivity, communication, psychology, leadership, management, systems design, analysis, and operations ... in clear, straightforward, and simple terms."--Back cover