Strategic management : process, content, and implementation

Strategic management forms the core of any business course. The body of literature available has grown rapidly, leading to a tendency for textbooks on the subject to become very large, with authors seeking ever-expanding coverage. This textbook provides a concise alternative to such volumes. Most business students are hoping to derive some usable knowledge from the time they spend on strategic management, besides the academic knowledge to pass their examinations. This text therefore takes practice into account as well as the academic literature, and gives full weight to the real-life problems of implementing strategy. xxx.JPG......Page 1 1 - Introdução.pdf......Page 2 2 - Prefácio.pdf......Page 5 3 - Chapter 1.pdf......Page 7 4 - Chapter 2.pdf......Page 12 5 - Chapter 3.pdf......Page 21 6 - Chapter 4.pdf......Page 29 7 - Chapter 5.pdf......Page 40 8 - Chapter 6.pdf......Page 56 9 - Chapter 7.pdf......Page 65 10 - Chapter 8.pdf......Page 76 11 - Chapter 9.pdf......Page 90 12 - Chapter 10.pdf......Page 109 13 - Chapter 11.pdf......Page 127 14 - Chapter 12.pdf......Page 142 15 - Chapter 13.pdf......Page 155 16 - Chapter 14.pdf......Page 162 17 - Chapter 15.pdf......Page 168 18 - Chapter 16.pdf......Page 175 19 - Chapter 17.pdf......Page 187 20 - Chapter 18.pdf......Page 199 21 - Chapter 19.pdf......Page 209 22 - Chapter 20.pdf......Page 222 23 - Chapter 21.pdf......Page 237 24 - Chapter 22.pdf......Page 253 25 - Epilogue.pdf......Page 263 26.pdf......Page 265 27.pdf......Page 267 28.pdf......Page 278 29.pdf......Page 290 30.pdf......Page 301 31.pdf......Page 311 32.pdf......Page 322 33.pdf......Page 335 34.pdf......Page 337 35.pdf......Page 341 Gives a structured balanced summary of the important concepts in the field of strategic management. This work examines how these concepts may be effectively applied in practice, giving special attention to demonstrating the significance of the role of people in strategy implementation.

this Textbook Provides Concise Yet Thorough Coverage Of The Subject. Going Beyond The Scope Of Other Management Texts, It Takes Practice Into Account As Well As The Academic Literature, And Gives Full Weight To The Real-life Problems Of Implementing Strategy.

Strategic Management introduces students to business planning. Considering practice as well as academic literature, it looks at the problems of implementing strategy and includes learning aids such as summaries of important information