The aim of this book is to offer a broad picture of the current state of academic research on foreign language teaching for the tourism sector from different perspectives and cultural backgrounds. This multilingual volume includes sixteen essays written in four different languages – Spanish, German, French and English – of relevance for tourism. The articles offer different approaches and methods – most of them in applied linguistics – and constitute research studies as well as practical teaching proposals for different languages. The practical teaching proposals have been offered in training programmes for tourism studies at different European universities. This volume will contribute to the foundation of a specific discipline which combines foreign language teaching and learning on the one hand and tourism on the other, its main trends and the skills it requires, and suggests fruitful directions for future research in this field. Cover Acknowledgements Contents Preface 13 Introduction 15 MICHAEL H. LONG - Identifying language needs for TBLT in the tourist industry 25 ANTONIO BRUYÈL-OLMEDO and MARIA JUAN-GARAU - Exploring the potential of linguistic landscape as a teaching resource in English for Tourism 49 CHRISTINA HOLGADO SÁEZ - Virtual platforms and hybrid models of learning in university contexts: limited practices and alternatives in additional languages for Tourism Studies 71 JESÚS GARCÍA LABORDA - Alternative assessment in English for Tourism through Web 2.0 89 DIANA M. GONZÁLEZ-PASTOR - Developing intercultural competence in the English for Tourism classroom through the study of cultural words 107 MARIANGELA ALBANO and GAETANO SÁBATO - Tourism, language and representation: a linguistic and semiotic-anthropological approach to six mini-guides of European destinations 127 INMACULADA PIÉDROLA ORTIZ, CARLOS ARTACHO RUIZ - and EDUARDO J. VILLASECA MOLINA Language Tourism as a key factor for local development: a case study in Cordova 147 GLORIA BOSCH und TORSTEN SCHLAK† - Konzepte und Methoden bedarfsanalytischer Untersuchungen am Beispiel von Deutsch als Fremdsprache im Tourismus (DaFT) auf Mallorca 165 HEIKE ROHMANN - Kulturvermittlung in historischen Museen und Ausstellungen 185 ANTJE DOHRN - Entwicklung strategischer Fachsprachenkompetenz im Bereich Deutsch als Fachsprache für den Tourismus durch ein sprachintegratives Vermittlungskonzept mit interkulturellem Fokus 209 KARL-HUBERT KIEFER - Kommunikative Kompetenzen in der Beratungstätigkeit eines Fremdenverkehrsamtes und Möglichkeiten ihrer Vermittlung im studienbegleitenden Deutschunterricht auf der Basis von Szenarien 237 MARIA LORETO CANTÓN RODRÍGUEZet MARIA LUISA BERNABÉ GIL - Compétences professionnelles et domaines virtuels: la langue française dans les études universitaires de Tourisme 257 CARLOTA VICENS-PUJOL - Les textes littéraires en classe de Français sur Objectifs Spécifiques (Tourisme) 275 ISABELLE BES HOGHTON - Un tour d’horizon des caractéristiques langagières du Français sur Objectifs Spécifiques (Tourisme) 287 SEVERINA ÁLVAREZ GONZÁLEZ, LIDIA GONZÁLEZ MENÉNDEZ y NIEVES RODRÍGUEZ PÉREZ - Contexto profesional y manuales de alemán y francés para turismo 297 NÚRIA BORRULL-CUBO y GLORIA BOSCH - Análisis de necesidades lingüísticas y diseño de pruebas de evaluación para las Oficinas de Información Turística de Palma de Mallorca 315 List of Contributors 341 This book highlights the interdisciplinary nature of the tourism phenomenon, its outstanding socio-economic character and its importance for language learning and teaching focussing on theories about second language acquisition, teaching experiences and research findings in different fields of applied linguistics. Offers a picture of the academic research on foreign language teaching for the tourism sector from different perspectives and cultural backgrounds. This volume includes sixteen essays written in four different languages - Spanish, German, French and English - of relevance for tourism
