The Choice, Revised Edition

The Choice, revised edition, by Eliyahu M. Goldratt and Efrat Goldratt-Ashlag Goldratt presents his thought provoking approach, this time through a conversation with his daughter Efrat, as he explains to her his fundamental system of beliefs. The revised edition includes Efrat’s own notes and maps (charts) she made during her conversations with her father, helping the reader determine the true essence of the book. From the original publication: TOC has been successfully applied in almost every area of human endeavor, from industry to healthcare to education. And while Eli Goldratt is indeed a scientist, an educator and a business leader, he is first and foremost a philosopher; some say a genius. He is a thinker who provokes others to do the same. Often characterized as unconventional, and always stimulating—a slayer of sacred cows— Dr. Goldratt exhorts his readers to examine and reassess their lives and business practices by cultivating a different perspective and a clear new vision. TOC has been successfully applied in almost every area of human endeavor, from industry to healthcare to education. And while Eli Goldratt is indeed a scientist, an educator, and a business leader, he is first and foremost a philosopher; some say a genius.

He is a thinker who provokes others to do the same. Often characterized as unconventional, and always stimulating, a slayer of sacred cows, Dr. Goldratt exhorts his readers to examine and reassess their lives and business practices by cultivating a different perspective and a clear new vision.

In his latest book, THE CHOICE, Goldratt once again presents his thought provoking approach, this time through a conversation with his daughter Efrat, as he explains to her his fundamental system of beliefs.

This revised edition includes a section called Efrat's Notes; these notes and logical maps are helpful tools that assist in visualizing and implementing the thoughts and ideas expressed throughout this book.