Visitor Experience Design

Most discussion of visitor experiences uses a behavioural or managerial approach where the way the visitor thinks is ignored - it's a black box. Visitor Experience Design is the first book of its kind to examine best practice in creating and delivering exciting and memorable travel and visitation experiences from a cognitive psychological perspective - it opens the black box. The chapters draw on recent findings from cognitive psychology, cognitive science and neuroscience to provide a basis for a better understanding of the antecedents of a memorable experience, including: · The psychological process of the formation or creation of a visitor's experiences · Psychological aspects of tourism experiences such as attention, emotion, memory and mindfulness · Pre-stage experience: customer inputs such as knowledge, myths, values and memories from previous travel · On-site experience: co-creation processes · Post-stage experience: immediate and long term outcomes including happiness and well-being · Experience design cases Tourism, hospitality and event managers seek to provide WOW experiences to their visitors through better design and management.This book encourages the discussion of different facets of experience design such as emotions, attentions, sensations, learning, the process of co-creation and experiential stimuli design. It will be of interest to tourism researchers and postgraduate students studying tourism management, marketing and product design. Tourism, hospitality and event managers seek to provide WOW experiences to their visitors through better design and management. This book encourages the discussion of different facets of experience design such as emotions, attentions, sensations, learning, the process of co-creation and experiential stimuli design. Most discussion of visitor experiences uses a behavioural or managerial approach where the way the visitor thinks is ignored - it's a black box. Visitor Experience Design is the first book of its kind to examine best practice in creating and delivering exciting and memorable travel and visitation experiences from a cognitive psychological perspective - it opens the black box. The chapters draw on recent findings from cognitive psychology, cognitive science and neuroscience to provide a basis for a better understanding of the antecedents of a memorable experience, including: The psychological process of the formation or creation of a visitor's experiences Psychological aspects of tourism experiences such as attention, emotion, memory and mindfulness Pre-stage experience: customer inputs such as knowledge, myths, values and memories from previous travel On-site experience: co-creation processes Post-stage experience: immediate and long term outcomes including happiness and well-being Experience design casesTourism, hospitality and event managers seek to provide WOW experiences to their visitors through better design and management.This book encourages the discussion of different facets of experience design such as emotions, attentions, sensations, learning, the process of co-creation and experiential stimuli design.It will be of interest to tourism researchers and postgraduate students studying tourism management, marketing and product design Content: Introduction : creating memorable experiences / Jianyu Ma, Jun Gao, Noel Scott -- How psychology can stimulate tourist experience studies / Svein Larsen, Rouven Doran, Katharina Wolff -- Tourism experience : a review / Noel Scott, Dung Le -- Exploring experience and motivation using means-end chain theory / Shan Jiang -- Experiential decision choice / Noel Scott, Brent Moyle, Liubov Skavronskaya, Dung Le -- Attentive tourists : the importance of co-creative experiences / Ana Claudia Campos, Julio Mendes, Patricia Valle -- The elicitation of emotions / Jianyu Ma -- Measurement of visitor's emotion / Shanshi (Stone) Li, Gabby Walters, Noel Scott -- Innovative approaches to researching consumer experience : an evaluation and comparison / Ying Wang, Wei Liu, Beverley Sparks -- Perceived value of destination experiences in Zhouzhuang, China / Lihua Gao, Noel Scott, Peiyi Ding -- Well-being benefits from mindful experiences / I-Ling (Lynn) Chen, Noel Scott, Pierre Benckendorff -- Motivational satisfaction and emotional outcomes from experiences / Jianyu Ma -- The meaning of a destination experience in Zhouzhuang, China / Lihua Gao -- Perceived value of destination experiences in Zhouzhuang, China / Lihua Gao, Noel Scott, Peiyi Ding -- Sharing tourism experiences : literature review and research agenda / Laurie Wu, Xiang (Robert) Li -- Slow food tourism : preferences and behaviours / Kuan-Huei Lee -- Perceptions of the Trinidad carnival experience from international travel bloggers / Afiya Holder, Noel Scott -- Conclusion : where to from here? / Jianyu Ma, Noel Scott, Jun Gao. "Most discussion of visitor experiences uses a behavioural or managerial approach whereby the way the visitors thinks is ignored - it's a black box. Visitor Experience Design is the first book of its kind to examine best practice in creating and delivering exciting and memorable travel and visitation experiences from a cognitive psychological perspective - it opens the black box. Tourism, hospitality and event managers seek to provide WOW experiences to their visitors through better design and management. This book encourages the discussion of the different facets of experience design such as emotions, attentions, sensations, learning, the process of co-creation and experiential stimuli design."--Publisher's description ## Abstract The aim of this book is to examine the best practice in creating and delivering exciting and memorable visitor experiences from a cognitive psychological perspective. It consists of 17 chapters organized into six parts. Part I provides the theories and frameworks of the tourist experience. The next three parts examine the pre-experience stage (Part II), on-site experiences (Part III), and post-experience outcomes (Part IV). Part V provides cases of specific tourism experiences; while the lone chapter in Part VI provides a conclusion and thoughts on future research.