Visual Thinking for Design: for Design

Increasingly, designers need to present information in ways that aid their audience's thinking process. Fortunately, results from the relatively new science of human visual perception provide valuable guidance. In Visual Thinking for Design, Colin Ware takes what we now know about perception, cognition, and attention and transforms it into concrete advice that designers can directly apply. He demonstrates how designs can be considered as tools for cognition - extensions of the viewer's brain in much the same way that a hammer is an extension of the user's hand. Experienced professional designers and students alike will learn how to maximize the power of the information tools they design for the people who use them. Presents visual thinking as a complex process that can be supported in every stage using specific design techniques. Provides practical, task-oriented information for designers and software developers charged with design responsibilities. Includes hundreds of examples, many in the form of integrated text and full-color diagrams. Steeped in the principles of "active vision, #x94; which views graphic designs as cognitive tools.;FRONT COVER; VISUAL THINKING FOR DESIGN; COPYRIGHT PAGE; CONTENTS; PREFACE; CHAPTER 1 VISUAL QUERIES; The Apparatus and Process of Seeing; The Act of Perception; Bottom-Up; Top-Down; Implications for Design; Nested Loops; Distributed Cognition; Conclusion; CHAPTER 2 WHAT WE CAN EASILY SEE; The Machinery of Low-Level Feature Analysis; What and Where Pathways; Eye Movement Planning; What Stands Out = What We Can Bias for; Lessons for Design; Motion; Visual Search Strategies and Skills; The Detection Field; The Visual Search Process; Using Multiscale Structure to Design for Search; Conclusion. FRONT COVER VISUAL THINKING FOR DESIGN COPYRIGHT PAGE CONTENTS PREFACE CHAPTER 1 VISUAL QUERIES The Apparatus and Process of Seeing The Act of Perception Bottom-Up Top-Down Implications for Design Nested Loops Distributed Cognition Conclusion CHAPTER 2 WHAT WE CAN EASILY SEE The Machinery of Low-Level Feature Analysis What and Where Pathways Eye Movement Planning What Stands Out = What We Can Bias for Lessons for Design Motion Visual Search Strategies and Skills The Detection Field The Visual Search Process Using Multiscale Structure to Design for Search Conclusion. CHAPTER 3 STRUCTURING TWO-DIMENSIONAL SPACE2.5D Space The Pattern-Processing Machinery The Binding Problem: Features to Contours The Generalized Contour Texture Regions Interference and Selective Tuning Patterns, Channels, and Attention Intermediate Patterns Pattern Learning Serial Processing Visual Pattern Queries and the Apprehendable Chunk Multi-chunk Queries Spatial Layout Horizontal and Vertical Pattern for Design Examples of Pattern Queries with Common Graphical Artifacts Semantic Pattern Mappings CHAPTER 4 COLOR The Color-Processing Machinery Opponent Process Theory. Channel PropertiesPrinciples for Design Showing Detail Color-Coding Information Large and Small Areas Emphasis and Highlighting Color Sequences Color on Shaded Surfaces Semantics of Color Conclusion CHAPTER 5 GETTING THE INFORMATION: VISUAL SPACE AND TIME Depth Perception and Cue Theory Stereoscopic Depth Structure from Motion 2.5D DESIGN How Much of the Third Dimension? Affordances The Where Pathway Artificial Interactive Spaces Space Traversal and Cognitive Costs Conclusion CHAPTER 6 VISUAL OBJECTS, WORDS, AND MEANING The Inferotemporal Cortex and the What Channel. Generalized Views from PatternsStructured Objects Gist and Scene Perception Visual and Verbal Working Memory Verbal Working Memory Control of the Attention and the Cognitive Process Long-term Memory Priming Getting into Visual Working Memory Thinking in Action: Receiving a Cup of Coffee Elaborations and Implications for Design Make Objects Easy to Identify Novelty Images as Symbols Meaning and Emotion Imagery and Desire Conclusion CHAPTER 7 VISUAL AND VERBAL NARRATIVE Visual Thinking Versus Language-Based Thinking Learned Symbols Grammar and Logic. Comparing and Contrasting the Verbal and Written ModesLinking Words and Images Through Diexis PowerPoint Presentations and Pointing Mirror Neurons: Copycat Cells Visual Narrative: Capturing the Cognitive Thread Q & A Patterns Framing FINSTs and Divided Attention Shot transitions Cartoons and Narrative Diagrams Single-frame Narratives Conclusion CHAPTER 8 CREATIVE META-SEEING Mental Imagery The Magic of the Scribble Diagrams are Ideas Made Concrete Requirements and Early Design Visual Task Analysis The Creative Design Loop Cognitive Economics of Design Sketching. Visual Thinking brings the science of perception to the art of design. Designers increasingly need to present information in ways that aid their audience's thinking process. Fortunately, results from the relatively new science of human visual perception provide valuable guidance. In this book, Colin Ware takes what we now know about perception, cognition, and attention and transforms it into concrete advice that designers can directly apply. He demonstrates how designs can be considered as tools for cognition – extensions of the viewer's brain in much the same way that a hammer is an extension of the user's hand. The book includes hundreds of examples, many in the form of integrated text and full-color diagrams. Experienced professional designers and students alike will learn how to maximize the power of the information tools they design for the people who use them. Presents visual thinking as a complex process that can be supported in every stage using specific design techniques Provides practical, task-oriented information for designers and software developers charged with design responsibilities Includes hundreds of examples, many in the form of integrated text and full-color diagrams Steeped in the principles of "active vision,” which views graphic designs as cognitive tools Increasingly, designers need to present information in ways that aid their audience’s thinking process. Fortunately, results from the relatively new science of human visual perception provide valuable guidance.

In Visual Thinking for Design, Colin Ware takes what we now know about perception, cognition, and attention and transforms it into concrete advice that designers can directly apply. He demonstrates how designs can be considered as tools for cognition - extensions of the viewer’s brain in much the same way that a hammer is an extension of the user’s hand.

Experienced professional designers and students alike will learn how to maximize the power of the information tools they design for the people who use them.

• Presents visual thinking as a complex process that can be supported in every stage using specific design techniques.
• Provides practical, task-oriented information for designers and software developers charged with design responsibilities.
• Includes hundreds of examples, many in the form of integrated text and full-color diagrams.
• Steeped in the principles of “active vision,” which views graphic designs as cognitive tools. Increasingly, designers need to present information in ways that aid their audience's thinking process. Fortunately, results from the relatively new science of human visual perception provide valuable guidance. In Visual Thinking for Design, Colin Ware takes what we now know about perception, cognition, and attention and transforms it into concrete advice that designers can directly apply. He demonstrates how designs can be considered as tools for cognition - extensions of the viewer's brain in much the same way that a hammer is an extension of the user's hand. Experienced professional designers and students alike will learn how to maximize the power of the information tools they design for the people who use them. - Presents visual thinking as a complex process that can be supported in every stage using specific design techniques. - Provides practical, task-oriented information for designers and software developers charged with design responsibilities. - Includes hundreds of examples, many in the form of integrated text and full-color diagrams. - Steeped in the principles of?active vision, {u0094} which views graphic designs as cognitive tools "In Visual Thinking for Design, Colin Ware takes what we now know about perception, cognition, and attention and transforms it into concrete advice that designers can directly apply. He demonstrates how designs can be considered as tools for cognition - extensions of the viewer's brain in much the same way that a hammer is an extension of the user's hand. Experienced professional designers and students alike will learn how to maximize the power of the information tools they design for the people who use them."--Jacket.